BigAdda Statistics (As provided by Mr.Siddhartha Roy - COO BigAdda)
Within India while top 20 cities account for 50% users, 40% of the users come from tier-II towns like Tuticorin, Bhilai, Amritsar, Guwahati, Surat, Nasik etc. The site gets almost 10% of users from countries like Sri Lanka, Pakistan and from Indians from Dubai, US and UK.
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+ 78% of the users are between 16-27 yrs
- + 72% males and 28% females
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- + 11% consider themselves to be PHAT (pretty hot and tempting) and 28% athletic
- + Average height 5’.6”-5’.7” (Male) and 5’.2”(female) 25% with brown eyes
- + 65% clearly not conforming to smoking and alcohol , 62% hating politics and 17% preferring to be Liberal
As compared to the global social networking sites in India, Bigadda is younger as for the global sites have around 60% under 25 years of age - 35% single and 62% come there for friends and 20% for dating, while on BigAdda apart from building their network thru profiles (individuals I physically know or want to know) users are also connecting on interests (people with similar likes and thought processes)
- o 40% of users consume videos and share them – create their own mash-ups thereby initiating comments /discussions and their by networking
- o 57% of the users have created their photo galleries
- o Created 15000 ADDAs (equivalent of communities) which others are joining thus expressing themselves.