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Zapak recently announced its tie up for movie merchandising with the kiddy movie Hari Puttar which was also in the news for being sued by Harry Porter producers. This isn’t the first time that zapak has got into movie merchandising. Even earlier it had done a similar deal for the movie Bhoothnath for which it [...]

In the previous part we raised the Shakespearean question – to Brand or Not to Brand?
 
 
Well here are some insights on how that answer could be dealt with – and hopefully prevent Innovators and Brand Managers from meeting the same fate as our dear friend Hamlet.
 
 
The 1st Criteria – is it a significant advance?
 
 
The innovation should [...]