Quite contrary to the revelation by Tata Consultancy Services that Internet is the favorite pastime, the global market research company Nielson finds that majority of the youth in India are not tech-savvy...

What makes for an effective ad campaign? The stickiness factor, the viral nature and the increase in sales that it generates. All these things were difficult to achieve with the traditional newspaper,...

Neilsen has released a whitepaper tited : Mobile Youth Around the world. It goes into details of how they select their phones, who decides what phone they buy and factors they take into consideration –...

MTV has launched a new website, MTVPlay.in, which it is touting as an online destination for people looking to find out more about the ‘youth’ and gain insights into their behaviour. If you’re...

Webdunia, the portal with multi-lingual content, plans to attract the youth by announcing new interactive features on the site.   The company, which plans to spend Rs. 25 crore over the next 3 years,...