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The online travel segment has been one of the best performing in the e-commerce space in India and has been amongst the fastest growing as well. If a government driven portal can make money by the millions then surely there is no question about its scale and success. Recently, the sector has seen a flurry of activities including newer features, potential mergers, international deals, funding and even pink slips which strangely didn’t stuck out as a sore thumb. WATBlog decided to do a follow up of our much appreciated Bird’s eye view of the Indian online travel niche we covered in May.
Reliance Technology Ventures Ltd. has invested in a US Based Social Network, which specializes in location based aggregation and services. What does this investment mean strategically? How does this coincide with the launch of Big Maps? Will Yatra, another RTVL Venture be tied in? We try and put the pieces together and get some stuff from the guys at RTVL.
Firstly I don’t think many of the ‘travel’ portals that mainly sell tickets can be considered as ‘travel’ portals anyway. They are ticketing portals. Or rather they were. Some of them are changing their business models to grow beyond their existing revenue sources.
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At a recent summit I spoke to Amitabh Pandey, the head of [...]
We had recently blogged about how flight ticketing was getting plagued by cases of cyber crime primarily due to the high volumes of ticketing transactions that were happening online for booking flights. Both Air and Rail ticketing have taken off in a big way and the testimony to that is the fact that 82.5% of [...]
There are two tie up news this week both concerning Sify Technologies.
Sify ties up with Yatra.comÂ
In the first one Sify has tied up with Yatra.com to provide on counter payment through sify cafes (im assuming) for yatra’s air tickets. Consumers can book all domestic airlines tickets with instant confirmations, hotels and resorts by paying cash over the [...]
Yatra seems to be bitten by the mobile bug. They are offering three types of mobile products for the users using which users can search and book air tickets.
1. SMS – ‘Register – Search – Book’ Users can search for air tickets after [...]
It wouldn’t be wrong if last year was called the year of the travel portals. As more than a dozen travel portals were launched and almost half a dozen got funded.
Among all the travel portals the ones like Yatra, Makemytrip, Travelguru, Cleartrip and Ezeego1 have a lot of muscle power due to the funding and backing [...]
Yatra is one travel portal that is targetting the masses in a big way and when i say masses i mean B and C class towns and cities in a bid to differentiate itself from other travel portals. To make sure it keeps up to its indian name Its also promoting online visibility of low [...]
Yatra Online has appointed Tribal DDB India, the interactive arm of Mudra, as its digital marketing agency this comes as no surprise as Yatra.com is backed by Reliance Capital (An Anil Dhirubhai Ambani Company). The total spend on advertising by the travel portal is estimated to be in the region of Rs 15 crore and it is spculated [...]
The e-travel space is by far the most competitive and the most interesting one as well. Just after 27 days from the launch of Cleartrip.com (The Online Travel website funded by Sherpalo Ventures) come yet another launch but this one is a biggie with investors like Reliance Capital, TV18 and Norwest Ventures much is expected [...]