It was reported in the year 2010, Snapdeal acquired Bangalore based Group Buying Firm Grabbon. After that the ecommerce company only focused on investing and raising funds from marketing firms. After a gap of few years Snapdeal.com have announced that it is taking on eSportsBuy.com (sports goods e-reatiler). eSportsBuy.com is just a year old start-up and getting acquired by Snapdeal is surely...

Snapdeal.com is one India’s fast growing e-commerce sites. This growth is reflected in the amount of media spends that the company is currently doing. You must have seen the ‘YamDude’ ads on television. They are going all out to acquire more traditional customers rather than netizens. The company has now launched its mobile site which will help their customers to get all the exciting deals on...

We had reported that Indian e-commerce company Snapdeal received40 million dollars in their Series B funding some time back. They have now upped their game and are confident enough to advertise heavily on Indian media. They have 3 new ads in their campaign which are being very well received. The ads feature a character called the ‘Yamdude’ who is modelled on Yamraj or The reaper. The Yamdude constantly...