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After session 1,2, 3 and 4 came the last session on mobile marketing. Given than India has over 300 million mobile phones this session should be of prime importance to digital marketer purely because of its reach. This session had some nice insights by the panelists on how to approach mobile marketing.

Rathi  Gangappa National Account [...]

In a move to capture a portion of the ever so lucrative mobile advertising market in India Yahoo has announced a tie up with Idea cellular. We had blogged earlier on the broad mobile advertising models in India. Its seems like the mobile space is seeing more action these days in India than the online [...]

WATShow is Back! This week we catch up with Prashant Mehta - VP and Head of the Advertiser and Partner Group for Emerging Markets at Yahoo!
 
Prashant was in India to launch Yahoo! Search Marketing recently and we caught up with him to ask him about a couple of things:
 
Yahoo! recently acquired a stake in Tyroo. How does the New [...]

Yahoo! has expanded the reach of its mobile search service Yahoo! oneSearch beta to India. The beta version of oneSearch could now be accessed through Yahoo!’s mobile Web site, on any mobile phone with Internet access.
Yahoo! oneSearch was designed to find information faster by providing relevant results right on the first page and easy navigation [...]