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OK fine. Frankly, I get pissed off when people (websites, yaar) serve me car loans ads for a BMW when I do not even have money to buy a Bajaj Pulsar. (What I do with all my salary, is another question altogether). At times, I so wanna ask these ad-networks, what do you see in my profile that suggests that it’s ok for you to prompt me to go and buy an eight-cylinder, 3000 CC sedan? That, however, is not an option. Not anymore.
This news piece says, Yahoo is planning to let the end users know their ad profile. What this means is, that you will be able to right-click on an ad and find what exactly in your profile has prompted Yahoo to deliver that ad of the matrimony website

The battle between Microsoft and Yahoo is getting hotter by the day. Here is a copy of the letter that Yahoo sent to Microsoft recently.