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Quasar Media, a subsidiary of the Smile Interactive Technology Group, has been appointed by Apollo DKV Insurance Corp. as their AOR (Agency on Record) for a year and will be responsible for developing digital marketing campaigns, media planning and media buying.
 
Quasar claims to be India’s largest digital media and e-solutions provider. Its clients include MakeMyTrip, [...]

WATShow is Back! And this time we caught up with Manish Vij! The new found mega success story of the digital media space! For those who are unaware Manish Vij was the Business Head of Quasar which recently sold 75% to WPP one of the worlds largest advertising media companies. Here are the questions we asked Manish:
1) [...]

Mark Read, the Director of Strategy at WPP and the CEO of WPP Digital Delivered the Keynote Address. V. Ramani, the Co Founder of Connecturf also delivered a presentation outlining the various bottlenecks with respect to client – agency relationships online (special emphasis on the Indian Online Space). Kiran Gopinath, the founder and CEO of Ozone media along with Vishnu Mohan [...]

 
We have blogged earlier about international advertising companies looking for acquisition in India. As a follow up to that, there is news that WPP, the second-largest advertising and marketing company in the world is to buy Mumbai-based Quasar Media. Quasar Media is an online digital advertising and media company.
 

 
 
 
The internet has opened up a new [...]