O maybe I should name this, how you can’t create buzz through social media? The idea is this, today I was discussing with a friend an approach taken by a firm to promote its apparent social cause...

Social Twist which introduced its nifty Tell a Friend tool last year has added another edge to its tool. The company which claims to simplify word of mouth marketing has announced the launch of Tell A...

Lodestar Universal did a study to understand the growing power of social media users the world over. The study  profiled users who advocate products and tested other users who listened to their advice...