We have written about this before. Digital advertising companies have proved that they are effective in marketing. The traditional media has begun to take note lately. After the...

IAMAI’s Digital marketing summit was held at Delhi on 14th September. The summit was called Wake up and smell the coffee! And surely some very interesting insights were talked about and discussed...

We have featured a few virals before and some of them have been good while the others aren’t so great. But the best thing about virals is that they bring almost instant results for the brand that...

Web2.0 in India, is slowly but steadily gaining some pace. Sameer Khandelwal, Group Head Business Development from Position2 believes “The advent of always-on computing and web 2.0 applications has...

In an interview given to exchange4media Webchutney Founder and CEO – Sidharth Rao ( Webchutney is known for making great virals ads! and has clients like makemytrip, microsoft etc) has...