Dentsu India Acquires An 80% Stake In Digital Agency, WebChutney

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News has broken that advertising and communications group, Dentsu India has acquired a majority stake in WebChutney, one of the leading digital agencies in the country. We had written earlier that a deal between Dentsu and Webchutney was in the offing but both the companies did not confirm anything. The news now is that Dentsu has a majority stake of 80% in the agency and will look at it being a wholly...
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Webchutney’s FITH Media Launches New Game Called ‘Nikal Padi’; We Take A Look

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WebChutney has unveiled its gaming business, FITH Media with a game called “Nikal Padi.” FITH stands for Fire in the Hole, and it is almost fitting that the first game be on potty humor. This app is a regular game with a twist in the storyline. There are a lot of games made in which you have to rotate pipes and make a path from water to drain or similar concepts in progressively difficult paths....
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Airtel Gets A New Look, Plans To Increase Global Presence

Indian telecom major Airtel has got a new brand logo and is all set to increase its global presence. The brand which started in India, fifteen years ago, is now present in 19 countries that include India, Bangladesh, Sri Lanka and 16 African countries. Hitherto, Airtel has been operating under different brands. For instance, it is operating as Zain in Africa and Warid in Bangladesh. But all of these...
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MakeMyTrip.com Urges Customers To Go Green!

Makemytrip.com, popular travel portal is now urging its customers to go green or in their words – Be a Responsible Traveler. Makemytrip.com, along with Webchutney, has launched an interactive community based campaign called ‘Responsible Traveler’ on the concept of ‘Green Travel’ to encourage people to come together and contribute towards building a greener environment.Motive of the website:...
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FMCG Advertising Online Aspire Greater Results – What Can Digital Media Expect From This?

Its been quite a roller coaster ride for FMCG brands to come up with something of great value online for their brands. But there have been instances where brands have been launched online before being introduced directly to their end customers. Coca-Cola India in August 2009 launched a new integrated communication initiative – Fridge Mein Jayega, Bade Kaam Ayega – to support the launch...
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9.9 Mediaworx Acquires iGovernment.in – Asheesh Gupta On The Acquisition

9.9 mediaworx (earlier Jasubhai Digital Media) has acquired iGovernment.in which was one of the online properties invested in by Goose Fish Media Ventures (the incubation arm of digital media firm Webchutney).  9.9 Media has been backed by Helion Ventures and as per our interview with Asheesh Gupta – Founder & Director -9.9 Mediaworx they had expressed interest in nurturing niche properties...
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Growth Predictions – Online at 44%, Mobile at 600% in FY ’09-10 – Digital Media Outlook Report

Webchutney – The Digital Marketing Agency has released the first edition of its annual report which looks at the future prospects of the Digital Media Industry in India. This report analyzes the digital medium by analyzing the ad-spends of the Top 500 marketers who control two thirds of all advertising spends in India. The interview was conducted with the sampled marketers, who were typically...
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GoaFest09 – Media2Win, JWT, Webchutney and Hungama Take Home Digital Honours at Abby’s 2009

The Goafest 09 concluded a couple of days back with a lot of campaigns getting deserved awards and all agencies throwing around numbers of the metals they bagged. OnM touched 50 and continued to dominate the general advertising business with the second being JWT with 24 medals. But WATBlog being WATBlog is bothered about digital only, and there were a host of known agencies which took the top spot...
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Webchutney Launches Mobile Agency – Culture Mafia – Need For Exclusive Mobile Agencies?

Webchutney which was ranked as the no.1 Digital agency according to a report has now announced the launch of its mobile marketing arm Culture Mafia. Culture Mafia will be full service independent mobile agency, which will integrate mobile marketing, advertising, and mobile internet development supported with in-house media and technology capabilities.Is there a need for a specialist mobile agency? Lets...
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WATBlog Panel Delhi Videos – Check Them Out!

The WATBlog Panel Delhi on “Bridging the digital divide” took place at Metropolitan hotel New delhi on 12th December 2008. The panelists were Sidharth Rao Webchutney, Sanjay Trehan of Ndtv Convergence, Alok Mittal of Canaan Partners and Neeraj Sannan of Star News and we had analysed the panel before on WATBlog. But as promised here is a two part video on what the panel discussed: Part 1 httpv://www.youtube.com/watch?v=J05FVWskWHE Part...
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