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Well we announced our first panel in Delhi last week and have got a tremendous response with over 70 registrations in just a couple of day. We have limited seats (just 150) so hurry and book your place. Even more reason to attend the WATBlog panel is the set of elite panelists that are going [...]

Well the just launched vertical ad network NetworkPlay has pulled off a major deal in just the few months that it has been around. NetworkPlay has struck an exclusive deal with GawkerMedia which owns sites like Defamer (Hollywood lifestyle/entertainment), Jezebel (celebrity, sex and fashion gossip), Gizmodo (gadgets), Lifehacker (software and productivity), Jalopnik (car enthusiasts), Kotaku [...]

As its understood by all the slowdown is here to stay and we have earlier taken the VC point of view on the slowdown but this time we spoke to Digital Media CEO’s and Business Heads to know their take on the slowdown and its impact on digital media.
We spoke to Sidharth Rao - Founder, [...]

There have been a plethora of virals launched recently and in my view the bollywood hook is being overused in these virals and a lack of innovation in concept is seen in some. This is an attempt to review three online virals separate the men from the boys and label them the good, the bad [...]

Id8Labs which was formed after the break up between webpercept and Percept holdings is scouting for private equity investors and looking to raise upto USD 6-8 million through private equity in the next three months. Currently Id8labs is one of the larger standalone digital agencies with more than 100 employees on board and it has plans to double its workforce to 200 professionals in FY09.

The online/interactive advertising space went through a sort of a consolidation phase recently with bigger traditional advertising players acquiring digital only agencies or digital agencies raising the funding required for them to scale up. We also saw interest from large media houses like percept and publicis which are going the acquisition way to expand in [...]

Movies is big business and thats pretty evident from the way indian films are recovering their investments in the first week itself. So the demand for tickets and convenience based tickets for movies and other entertainment events like concerts and theatre shows is rising. Given this environment Bookmyshow.com the online movie and entertainment ticketing portal [...]

 
 
We have written about this before. Digital advertising companies have proved that they are effective in marketing. The traditional media has begun to take note lately. After the WPP’s acquisition of Quasar Media, now comes the news of Capital 18 acquiring a stake in WebChutney. Capital 18 is the venture capital arm of Network 18. [...]

IAMAI’s Digital marketing summit was held at Delhi on 14th September. The summit was called Wake up and smell the coffee! And surely some very interesting insights were talked about and discussed at the IAMAI conference.

 
Here is a session by session run down on what took place..
The first session of the seminar, ‘Digital marketing has [...]

We have featured a few virals before and some of them have been good while the others aren’t so great. But the best thing about virals is that they bring almost instant results for the brand that is behind the viral and also they are very cost effective as they are user forwarded.
The company that [...]

Web2.0 in India, is slowly but steadily gaining some pace. Sameer Khandelwal, Group Head Business Development from Position2 believes “The advent of always-on computing and web 2.0 applications has enabled the Internet as our desktop. From photo-sharing to online spread-sheets, Indian’s are embracing the paradigm shift of web 2.0 applications. YouTube has over 88,500 videos [...]

In an interview given to exchange4media Webchutney Founder and CEO - Sidharth Rao ( Webchutney is known for making great virals ads! and has clients like makemytrip, microsoft etc) has said that No one (including themselves) in India fully understands the internet medium.
Here is an excerpt from the long interview:

Q.

But do you think there is lack of [...]