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Analytics have resulted in the optimization of blogs, shopping sites, and other e- commerce sites alike. While the benefits of analytics have been enjoyed over the Internet, similar kinds of analytics have failed to really percolate into the real World.
True – there may be what one may call ‘retail scanners’ where cameras may be strategically [...]

A very pertinent question was raised by Anand Thakur last time around; how exactly does one calculate the Return on Investment (ROI) for internet advertising?
 
Lets first look at why web metrics are important.
Imagine you are an advertiser who is looking to put up ads on the internet for various purposes such as branding, sales [...]