Events Update: StartUp Saturday & Web Analytics Roundtable

In the next 10 days there are a couple of events that we shall be attending and we hope to see you as well. Here is an update on both of them. 11th April – Startup Saturday Mumbai – Entrepreneurship...
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Alexa Changes its Rating Methodology

It’s funny, I just mentioned Alexa in a post on Myspace launching in India (today) and while browsing through TechCrunch, i found out that Alexa has overhauled its ranking methodology.     Alexa no...
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Beyond Page Views – A Peak into Where Web Analytics is Headed

I picked up this thread from GigaOM, which has picked it up from ComputerWorld. The reason why most Internet Pundits are trying to look beyond Page Views is that Nielsen had announced last July that...
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M-Pulsive Marketing: A New Generation of Emotions Metrics and Marketing

Web and web 2.0 have revolutionized the way advertising and marketing has been conducted in past. Unlike conventional media, the digital media has been evolving every day. Search engine marketing has brought...
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