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It’s funny, I just mentioned Alexa in a post on Myspace launching in India (today) and while browsing through TechCrunch, i found out that Alexa has overhauled its ranking methodology.
 
 
Alexa no longer relies exclusively on the Alexa Toolbar for traffic data. It is now aggregating data from “multiple sources”. As part of the move, historical [...]

I picked up this thread from GigaOM, which has picked it up from ComputerWorld. The reason why most Internet Pundits are trying to look beyond Page Views is that Nielsen had announced last July that they will no longer use Page Views as the primary rating mechanism for web sites. 
 
Page views is a metric that has been [...]

Web and web 2.0 have revolutionized the way advertising and marketing has been conducted in past. Unlike conventional media, the digital media has been evolving every day. Search engine marketing has brought in the science of guiding the person on search engine to desired page by strategic e-advertising, and site optimization.
 
 
Its no more about great [...]