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The Indian online advertisng space is up for some hot action. We have blogged about Komli receiving $7 million in funding from investment firm Nexus Capital and co-investors Draper Fisher Jurvetson (DFJ) and Helion Ventures.
 
Komli has clients such as naukri.com, MakeMyTrip.com and Times Group. The Komli Performance Network and the Komli Premium Network are [...]

Microsoft is entering the mobile advertising space. The move can be seen as an indication that Mobile is really getting big. Earlier, Google already unveiled its Open Handset Alliance and plans for mobile phones. With Microsoft also in the game, expect another battle. Again, all to the customer’s benefit.
 
Microsoft will start by placing banner ads [...]

It’s difficult these days to grab the attention of the online folks…unless of course you use the right social media strategy. One needs something which is cool, wacky and actually engages the audience…
The Mentos Intern was launched sometime in June and is still going strong.
So what is the Mentos Intern? Well it’s [...]

A new study being published by the University of Texas and Chitika says that the top 50,000 blogs may have generated around $500 million in aggregate 2006 revenue.
The data of course can’t be trusted to a great extent since they have mostly looked at the Chitika blog advertising network (12,000 blogs). Blog rankings too have [...]

Recently there was some buzz about a Porn Banner Ad appearing on Rediff…
The ad was something to do with ‘intimate college girls’ and the user was actually reading an article about GRE and colleges abroad.
Is that contextual advertising? Perhaps to some extent it is.
There was a comment in the linked post where someone mentioned that [...]

Not sure if you got the pun! But no…I’m not really a Sprite fan either.
When I heard about the new 7UP online campaign of getting to Create your own comic – I thought it would be pretty cool. Perhaps on the lines of ToonDoo?
Where users could perhaps make Fido do funny stuff and create [...]