Online Advertising Space Hotting Up

The Indian online advertisng space is up for some hot action. We have blogged about Komli receiving $7 million in funding from investment firm Nexus Capital and co-investors Draper Fisher Jurvetson (DFJ)...
1 comment

Microsoft And Mobile : Another Battle ?

  Microsoft is entering the mobile advertising space. The move can be seen as an indication that Mobile is really getting big. Earlier, Google already unveiled its Open Handset Alliance and plans...
0 comment

Crazy Social Media Marketing – Mentos Intern and some new Viral Campaigns

It’s difficult these days to grab the attention of the online folks…unless of course you use the right social media strategy. One needs something which is cool, wacky and actually engages...
1 comment

Top Blogs accounting for 2-3% of entire Web Advertising?

A new study being published by the University of Texas and Chitika says that the top 50,000 blogs may have generated around $500 million in aggregate 2006 revenue. The data of course can’t be trusted...
1 comment

Online Advertising – 5 Reasons why Behavioral Targeting might not work in India

Recently there was some buzz about a Porn Banner Ad appearing on Rediff… The ad was something to do with ‘intimate college girls’ and the user was actually reading an article about GRE...
1 comment

7UP – Create your Comic campaign! ‘Bakwaas’ Hai!

Not sure if you got the pun! But no…I’m not really a Sprite fan either. When I heard about the new 7UP online campaign of getting to Create your own comic – I thought it would be pretty...
0 comment