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As an initiative to build on WATblog as a resource center for anyone involved in digital media and new media marketing, we present an almost complete list of all the platforms available for your social media plans. This post aims to provide you a place to start of with in terms of the back end of your web 2.0 plans. So if you are surprisingly late to get on the neo web bandwagon and build a web home that leverages on the wisdom of the crowd funda, this post is for you

It was the search for a better platform that offers quality cooking blogs for his mother that led Mr. Christopher John Osbourne to the idea of FeedZa. WATBlog decided to catch up with Chris, Founder of FeedZa, and shoot him a few questions to fend.

As time changes, people find out new ways to express love and also add a pinch of Web 2.0 to the ritual of marriage proposal. In short, life is taking the shape of Life 2.0 and for those who believe in reincarnation, let’s see what web 3.0 brings to them!

Branding is nothing more than a buzz created by the modern businessmen to promote their brands. Though this was a partial truth the other half is that today there is nothing that your competitors cannot duplicate within a short period of time. The only thing that will help you to move on is better branding.

The book consists of 15 narrators each interacting with and interpreting the lead character Athena. Filmmakers on MySpace submit their interpretational videos of each of these narratives. Musicians are also invited to submit a general theme for the movie or themes for specific narrators.

While the idea itself is not revolutionary, I think it does set a path for what can be the trend for other mediums to follow. The onus then falls on the developers to work on creating communication media that can grow into solution platforms. My question is will media gear itself towards being a Service or will companies continue to find uses for it as a service while it remains in essence a communication tool.

Last week, at WAT, we had been discussing about behavioral advertising, how online tracking is done, what is the business model that’s followed and the works. It was during this session that we came up with a futuristic model for online advertising, a refined version of today’s behavioral advertising.
 
According to Wikipedia :

“Behavioral targeting uses information [...]

In my last article, i had talked in length that for a web 2.0 to really build loyalty amongst its users, it has to device a model that is really web 2.0 ‘ish in nature. Taking a leaf out of my article( i guess they read that!!!) Facebook has quitely launched advertising feedback. With another of [...]

Can Web 2.0 and Social Media Tools be used to create Penance Related Campaigns?

This is a post by Abhinandan Nardekar – a student at BITS Pilani
 
RTI activists now have something to cheer about. On May 31st RTI activist Shailesh Gandhi launched the website www.rtidirectory.in  designed by civic  activist Rishi Aggarwaal
 
The site allows people to upload their initial grievances and the response they got from the concerned Government authority. It also [...]

It seems like many of the matrimonial sites are looking at stepping up the experience for their portals as far as the interface is concerned. Just had a look at 2 of the Indian Matrimonial Sites that are regarded as the market leaders with respect to Matrimony in India – Bharat Matrimony and Shaadi.
 
Both now claim to [...]

Tech, sex and romance has a great bonding. In near future I won’t be surprised if tech companies send their executives to a sex or a romance conferences/gatherings rather than a boring client meeting. Sex conventions are always considered to be medicinal/clinical and pornographic in nature. Now, social-media has given it a new dimension. It has helped people to create smaller, targeted gatherings that treat sexuality and technology as inseparable. In near future such sex conferences would gain more popularity and will drive more and more people.

WATShow is back.. Its taken us a bit of time this month to get going with WATShow but nonetheless we are here with another exclusive WATShow!
This time we have featured Manish Agarwal, VP Marketing at Rediff.com to share his thoughts on the following:
1) iShare and its Strategy
2) Local Content
3) Web 2.0
Manish is quite candid on [...]

If you are like me who seems to have reached the fatigue level when it comes to identical featured social networks then you will surely identify with the YAWN at the end of the title. If not then please ignore the YAWN.. But there is one more reason for the YAWN than just the [...]

C3CUBE Multimedia a Delhi based company has come up with plans of launching Indian Art & Culture Site Indiaquest.com
 
 

Raja Choudhury, CEO, C3CUBE Multimedia, said, “We are going to build a few Internet properties like a large Web 2.0 cultural site about Indian culture called Indiaquest.com. We are launching it around the summer. It will be [...]