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HSBC is one financial services company that is making good use of the internet when it comes to brand building using web 2.0.. Unlike other financial services companies that use internet purely for lead generation and ROI.
Even earlier we had blogged about HSBC’s strategy with yourpointofview.com an international campaign in which they tried to associate [...]

Whoever said that social media and user generated content wasn’t booming in India? The world cup twenty20 series one of the most watched cricket series from an Indian fan point of view came to its rightful and fruitful end yesterday with the Indians lifting the worldcup after 24 long years (though the last one was [...]

Online Social media and its impact on the online and offline world is relatively new in India. The rise of soial media in India can be primarily attributed to social networking boom due to orkut and facebook and blogging boom as well.
But now it seems traditional companies in businesses are looking at online social media [...]

Comscore the global internet information provider which usually has reports on internet users across the globe has finally accepted the power of blogs and has tied up with Federated Media in the US to track and measure the online behaviour of audiences of blog sites on a worldwide scale.
Nielsen had launched buzz metrics an online [...]

You know that a technology/trend is really on the upswing when security measures are taken to protect it from hacker abuse. And to me its no surprise that this time the talk of security is around web 2.0 applications and their abuse by hackers. Clear signs that web 2.0 applications and its use is soon to [...]

Well this question may seem absurd to most as i have seen people having an issue with even understanding what web 2.0 is forget actually having a web 2.0 strategy in place to leverage the power of community, collaboration and collective expertise to bring great results for one’s business.

So lets simplify the question.. into many questions..

Does [...]