Yesterday we dealt with the idea of a Value Proposition and went deeper into the idea of ‘generic benefits’ that consumers experience (something that was floated in Part 1).     Today I am going...

Social Media Marketing seems to be on the rise in the west where products are being evangelised through conversation channels like social networks, blogs , wiki’s podcasts and video sharing sites as...

After starting an Isle in secondlife.com which we analysed in an earlier blog post Wipro has gone ahead and launched a Blog for Campus students at www.wipro-campusarena.com.  An initiative which is supposedly...

Half a dozen players already and more joining in! Is the online DVD Rental Market really that lucrative?Ones even got acquired by another!  And we even interviewed the acquiree! BigFlicks backed...

Last November we had blogged about things really hotting up in the property and real estate classifieds market in India. But what’s the future? MagicBricks.com backed by the Times Group and it’s...

Welcome to Part 2 of the WAT Consult Blogging in India report. In case you missed reading Part 1, you can do so by Clicking Here. Summarizing some key findings from the earlier part: Top 8 cities: Mumbai,...

Well I just talked about how something like ice cream has been taken to the interactive platform, here I’d like to talk about a TV campaign which could have definitely used the internet medium to...

Well, so how popular is blogging in India? Let us go over some stats and facts published by some sources: "Blogging India: A Windows Live Report", a report put together by Windows Live Spaces,...

Well Reebok are the latest to join the online bandwagon of Cricket oriented marketing. Well I do wish that this at least inspires India to a better performance later today when they face Sri Lanka in an...