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Industry Job Updates (via WATJob.com)

1) Contest2win.com is looking for -

Social Gaming Head

Job Description -

We need someone who understands multi-player gaming and is totally immersed and entrenched in the social media (read – SNS sites like Orkut/Facebook/Hi5/Meebo/Bebo etc).

A Look At Indian Facebook Fan Pages Reveals Insights

There’s been quite a bit of talk in the international community with respect to Facebook Fan Pages. On one level they are the ideal example of decentralized Social Media Branding.
 
TechCrunch did an interesting post on ‘Can Google Trends Predict the Elections’. Well, if you look at Facebook Pages, then its quite clear that Barrack [...]

WAT Team Shifts to a Brand New Office – Meet The New Members of Our Family

It was June 07, 2006, when Rajiv first started with WATBlog. WATBlog was the very first initiative of all the WAT groups. It’s been almost 2 years and WATConsult followed, alongwith WATShow, WATJob and then WATGame. I hope I am not announcing it prematurely but we also plan to come up with podcasts, named as WATCasts. Today, WATMedia (combining Blog, Show, Jobs, [...]

Update – New Launches in India’s WebDuniya

Jobmixi.com
 
Raising Media India Pvt Ltd, an online media and entertainment company with roots in Hyderabad, India today officially announced the launch of jobmixi.com, a comprehensive and effective job search engine.
 
 
 
Job seekers can now get free and instant access to thousands of employment opportunities from hundreds of sites, which now includes all the job listings from [...]

The Future of Social Networking now goes Truly Mobile

 TechCrunch’s Michael Arrington wrote a great article last week about the future of social networking, which is now moving to the mobile. We have seen how online social networks such as Orkut and Facebook have mobile versions that are successful to a certain extent. Orkut recently launched a mobile version of its network, something that Facebook had done a [...]

How My Friend uses Orkut!

This post is not to be taken very seriously – it was just an incident that i found quite insightful so i thought i’d blog it! 
 
 
 My friends were having their weekly meet like many young boys in India – we were discussing women. All of them were presenting their updates with respect to how [...]

Submarine Cable Snaps: Woes Compounded For Internet Users

Recently it was reported that an undersea cable broke down in the Mediterranean due to the negligence of a ship in its anchoring process.  To further add to those woes, a new submarine cable has also snapped. The cause of the second break is not exactly known but a repair ship has been deployed. 
 
 
According to BBC News, the first cable cut [...]

WATBlog’s WishList For 2008!

Often we write about Web, Advertising, and Technology and when we do review products, services, and trends, we often find drawbacks. These drawbacks (mostly infrastructure related) often hamper the product or service from realizing its full potential. To give you an insight into the bottlenecks that exist in the Indian Internet Space and hopefully some in [...]

Brand Communities: Can they Work? 2008 Beckons

As we near the year-end, one trend that seems to be catching up with marketers is that of building communities online through brand related social networks. The question is – will they/ can they be leveraged effectively by marketers.
 
 
I just came across a few Stats with respect to India’s 1st full-fledged Brand Community – Sunsilk [...]

Technological Innovation and Leadership – The Guide to Successful Innovations (The 8th of a Many Part Series)

The previous post in this series dealt with:
 
      4) Anticipation
      5) Compatibility
 
 
Today I’m going to round up this part of the series (don’t worry there’s a lot more to come) by dealing with:
 
6)    Ease of Use
7)    Ease of Trial
8)    Observability of Features
 
 
Ease of Use – Ease of use has primarily a dual benefit. One is the obvious [...]

Social Media – Conversation is Key

An International Study that revolving around teens recently conducted by PEW Internet says this:
 
Girls Blog More than Boys.
 
Girls Post more Photos than Boys.
 
Boys post more Videos than Girls. (Almost twice as Many)
 
 
 
The %’s are given on the PEW Report. I doubt these statistics are very relevant for an Indian context primarily because the Socio Cultural differences. (To get [...]

Now transfer your money through Facebook – Applications go Utilitarian

I read a consumer behaviour study once, which was talking about the Urban vs Rural Consumer Dichotomy. The thing that stood out the most for me was the fact that Urban Consumers have more interpersonal interactions, with more people, for fewer minutes as compared to rural consumers who live in relatively close knit community [...]

Technological Innovation and Leadership – The Guide to Successful Innovations (The 3rd of a Many Part Series)

Yesterday we dealt with the idea of a Value Proposition and went deeper into the idea of ‘generic benefits’ that consumers experience (something that was floated in Part 1).
 
 
Today I am going to try and give you a closer look at Innovation and whether it should be branded. I will possibly try and outline where innovations [...]

Secrets of Social Media Marketing – A OneupWeb Report

Social Media Marketing seems to be on the rise in the west where products are being evangelised through conversation channels like social networks, blogs , wiki’s podcasts and video sharing sites as well. OneupWeb an integrated marketing solutions company has come up with a report which tracks 10 top products in the US and how they [...]

Wipro starts Campus Blog! Good initiative But BADLY Executed!

After starting an Isle in secondlife.com which we analysed in an earlier blog post Wipro has gone ahead and launched a Blog for Campus students at www.wipro-campusarena.com.  An initiative which is supposedly aimed at hiring freshers for campus. Wipro was also in the news earlier about starting its own recruitment firm inorder to counter the [...]