Vserv Rolls Out SDK Integration For AppWrapper Platform

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Vserv.mobi has launched AppWrapper.org for Android app developers. The platform automates the integration of multiple software development kits (SDKs) without any coding effort. The new AppWrapper will enable developers to automatically integrate third party services such as analytics, bug tracking and user engagement tools.AppWrapper will enable services like ad monetization, analytics, bug tracking...
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60% of Mobile Internet Users In India Are Below 24 Years: MMA And Vserv Report

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According to a latest joint report by Vserv.mobi and The Mobile Marketing Association (MMA), 60% of the mobile internet users in India are below 24 years. Almost half of mobile internet users in India are highly educated, equipped with graduate or postgraduate degrees, touts the report. Furthermore, the report stated that almost 70% of the mobile internet user base in India belongs to the affluent...
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Vserv Augments Its HTML5 Mobile Ads With Social Sharing & A/B Testing

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Vserv.mobi, a prominent player within the Mobile Ads Segment has bolstered its HTML5 based Ads with additional features like Social Media Sharing & A/B Testing. These Rich Media Ads will now feature some nifty & interactive marketing features. Additionally, the company has also announced that it will offer HTML5 Creative Services for free to Digital Marketers.HTML5 based ads are one of the...
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Vserv Partners With Yahoo!; Will Monetize Yahoo!’s Premium Mobile Inventory In Southeast Asia

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Vserv, the Indian mobile advertising network which serves global clients and audiences, has announced a strategic partnership with Yahoo! This partnership will see Vserv monetizing Yahoo’s premium mobile inventory in Southeast Asian markets like Singapore, Malaysia, Philippines, Thailand and Vietnam. These markets are important since they are going to see good growth in mobile usage and could thus...
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Vserv Launches New Advertising Platform AudiencePro And Signs Up Airtel As Its Partner

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Vserv.mobi, the Indian mobile ad network has launched their new platform called AudiencePro today. The company has partnered with Airtel to make this happen.  The uniqueness of this platform is that now Vserv will get some targeting data from Airtel’s database, which can then be used to target ads towards users in a more efficient way thus benefiting advertisers, publishers,  consumers and telcos....
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The 10 Commandments of Mobile Marketing

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This is a guest post by Binay Tiwari, Head of Marketing at Vserv.mobi, the Global Mobile Ad Network.  He talks about the 10 Commandments of Mobile Marketing which will help brands deliver superior brand experiences on mobile1. Thou shalt mobilize your brand strategy Mobile is not just a medium. It is a consumer lifestyle that is fundamentally changing how we live, work and play. Just creating...
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Vserv.Mobi Will Help Sony Music To Monetize Its Coke Studio Mobile Apps

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Veserv.Mobi, the Indian mobile advertising firm has partnered with Sony Music to monetize the Coke Studio mobile app. We had reviewed the app when it was released recently and have spoken about its ad servings. Funny thing is that when I was reviewing the app, I already saw ads being served by Vserv. The significance of today’s announcement may be about a long term partnership over all of Sony’s...
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Berg Insight Paints A Very Healthy Future For Mobile Advertising

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Berg Insight, a wireless analyst firm has predicted a robust growth in mobile based advertising. The firm is confident that the sphere will clock a 37% growth & total valuation of such a market could easily cross US$ 22.6 Billion.Mobile based advertising is a very broad term that encompasses various sub-streams. Here are some examples. Games & Applications: Game developers & application...
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Vodafone Chooses Vserv To Monetize Apps On VStore

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Vodafone, a leading telecom operator in India has partnered with Vserv.mobi, to monetize applications. Even though it is a mobile service operator, Vodafone owns & operates a virtual App Store called VStore. Though not unique, the apps available are mostly free. Using Vserv’s propitiatory app-monetization platform called AppWrapper, Vodafone & the app developers will be easily able to slap...
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Vserv’s Unique AppWrapper Mobile-Ad Strategy Garners Massive Response

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Vserv’s AppWrapper Technology has managed to get a whopping 308% Year on Year (YoY) growth in terms of Ad requests.Following numerous funding rounds, Vserv has managed to create a very unique & appealing ad-serving platform that serves advertisements on smartphones as well as comparatively cheaper feature phones as well.AppWrapper is basically a monetizing technology for applications. It...
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