Vserv.mobi, a prominent player within the Mobile Ads Segment has bolstered its HTML5 based Ads with additional features like Social Media Sharing & A/B Testing. These Rich Media Ads will now feature some nifty & interactive marketing features. Additionally, the company has also announced that it will offer HTML5 Creative Services for free to Digital Marketers. HTML5 based ads are one of the...

Vserv, the Indian mobile advertising network which serves global clients and audiences, has announced a strategic partnership with Yahoo! This partnership will see Vserv monetizing Yahoo’s premium mobile inventory in Southeast Asian markets like Singapore, Malaysia, Philippines, Thailand and Vietnam. These markets are important since they are going to see good growth in mobile usage and could thus...

Vserv.mobi, the Indian mobile ad network has launched their new platform called AudiencePro today. The company has partnered with Airtel to make this happen.  The uniqueness of this platform is that now Vserv will get some targeting data from Airtel’s database, which can then be used to target ads towards users in a more efficient way thus benefiting advertisers, publishers,  consumers and telcos....

This is a guest post by Binay Tiwari, Head of Marketing at Vserv.mobi, the Global Mobile Ad Network.  He talks about the 10 Commandments of Mobile Marketing which will help brands deliver superior brand experiences on mobile 1. Thou shalt mobilize your brand strategy Mobile is not just a medium. It is a consumer lifestyle that is fundamentally changing how we live, work and play. Just creating...

Veserv.Mobi, the Indian mobile advertising firm has partnered with Sony Music to monetize the Coke Studio mobile app. We had reviewed the app when it was released recently and have spoken about its ad servings. Funny thing is that when I was reviewing the app, I already saw ads being served by Vserv. The significance of today’s announcement may be about a long term partnership over all of Sony’s...

Berg Insight, a wireless analyst firm has predicted a robust growth in mobile based advertising. The firm is confident that the sphere will clock a 37% growth & total valuation of such a market could easily cross US$ 22.6 Billion. Mobile based advertising is a very broad term that encompasses various sub-streams. Here are some examples. Games & Applications: Game developers & application...

Vodafone, a leading telecom operator in India has partnered with Vserv.mobi, to monetize applications. Even though it is a mobile service operator, Vodafone owns & operates a virtual App Store called VStore. Though not unique, the apps available are mostly free. Using Vserv’s propitiatory app-monetization platform called AppWrapper, Vodafone & the app developers will be easily able to slap...

Vserv’s AppWrapper Technology has managed to get a whopping 308% Year on Year (YoY) growth in terms of Ad requests. Following numerous funding rounds, Vserv has managed to create a very unique & appealing ad-serving platform that serves advertisements on smartphones as well as comparatively cheaper feature phones as well. AppWrapper is basically a monetizing technology for applications. It...

Vserv’s business strategies seem to be appeasing & hence Technology architect veteran T. S. Ramakrishnan, has chosen to be its Technology Advisor. Vserv has had quite a climb in a small span of time. We had reported about Vserv way back in June last year when PayMate put up money to encourage in-App advertising. Developed by Dippak Khurana and Akshay Padwal, Vserv acts as a community Market...

Mumbai-based mobile ad network Vserv is planning to setup office in Singapore by February end. Adserv offers AdWrapper which comes in handy to insert advertisements into a developer’s mobile application. We had recently witnessed something similar for videos.  The platform is vital even for low end phones connected merely through GPRS  / EDGE & not the flailing 3G. The strength of Vserv’s...