Youtube has surpassed 1 trillion views! That is a huge number. The amount of content on Youtube is just too much to comprehend. Youtube has also been constantly making the user experience better by revamping...

Youtube is attempting to freshen up its image & part of that revamp is taking the “Honors” for popular Videos to the next level & offering easily identifiable tradition of Medals. These Medals...

The Indian Premier League (IPL) has already won many hearts and made a huge fan following among all cricket lovers. This is not all. It has also given a platform for budding cricketers to showcase their...

Conceptualised by Euro RSCG and executed by digivaasi, Offisial Atyachaar is a kick-ass viral product for MakeMyTrip.com. What makes this property cool? Its well thought out and the execution is great. An...

As far as principles of engagement go, it is debatable whether Facebook applications still hold the same pull that they had when Facebook hit the scene. Then poking wasn’t just a funny app but a...

Idea has launched a new initiative in a bid to go viral on the web with a character based animation. Based on a Bengali character which eerily resembles Kishore Kumar in Padosan (then again which stereotyped...

In India we’ve got used to a ‘Viral Marketing Campaign’ being associated with animated 2D cartoon ad-films. What we keep forgetting is that a real ‘Viral’ campaign is one...

Makaan.com a part of the People Interactive (that owns Shaadi, Fropper, Mauj, and of course Makaan) is apparently working on another viral marketing activity. Just heard from reliable sources at People...

    Mauj Mobiles with Eros Multimedia, has launched wallpapers, ringtones, video animation and many other such things for the first major release of the year “Sunday”. The movie stars Ajay...

I am sure you would have seen the latest Nike Ad, which captures the very essence and passion of cricket in India. It has been shot quite brilliantly, the back-ground score is awesome and the cricketers...