Have E-Commerce Portals Struck Gold With Personalized Apparel?

by | posted: November 3, 2010
E-commerce portals have discovered a lucrative business model based on personalized apparel. Personalized apparel has become the latest fashion statement and is being widely adopted by the Indian youth...
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Dark Knight – Viral Marketing Campaign

by | posted: March 5, 2009
In May 2007, 42 Entertainment began a viral marketing campaign utilizing the film’s “Why So Serious?” tagline. This video is a must watch: [youtube width="425" height="335"]http://www.youtube.com/watch?v=VpuC7HhCPWA[/youtube] A...
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AdultDost.com – Viral Marketing Redefined.. Note:Under 18 not allowed!

by | posted: December 30, 2008
In India we’ve got used to a ‘Viral Marketing Campaign’ being associated with animated 2D cartoon ad-films. What we keep forgetting is that a real ‘Viral’ campaign is one...
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Latest Online Virals – The Good, The Bad and The Ugly

by | posted: August 25, 2008
There have been a plethora of virals launched recently and in my view the bollywood hook is being overused in these virals and a lack of innovation in concept is seen in some. This is an attempt to review...
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Something is brewing in the Makaan

by | posted: June 5, 2008
Makaan.com a part of the People Interactive (that owns Shaadi, Fropper, Mauj, and of course Makaan) is apparently working on another viral marketing activity. Just heard from reliable sources at People...
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The Power of Viral Marketing – Why Marketing By Word of Mouth is Good for Your Business

by | posted: May 26, 2008
On Saturday evening I had gone for my music rehearsals (yes, we’re recording – hopefully I can use the Internet to leverage my music), when a personal experience manifested itself in the form of a...
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ShahRukh Khan on a Cup: Paanchvi Pass Goes Viral

by | posted: April 28, 2008
We normally don’t take a look at offline Viral Marketing Campaigns on WATBlog but this one seemed too good to resist.     I was in Andheri (Mumbai) the other day on my way to the SMEI Summit....
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Pulsar Mania goes Viral

by | posted: March 12, 2008
Here’s the Pulsar Mania video: [youtube width="425" height="335"]http://www.youtube.com/watch?v=wBqpQySKwcI[/youtube] Uploaded on YouTube on the 6th of March it already commands 36,000+ views. It’s...
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Makaan.com Goes Viral.. Repeats Cliched Concept

by | posted: March 7, 2008
We have been tracking the online viral space for quite long now and I have come to the conclusion that most viral makers have fallen in the trap of me too virals! (if there weren’t enough me too...
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Viral Fever Spreads to SimplyMarry & Yellojobs!

by | posted: February 22, 2008
Its seems like online virals are spreading faster than offline virals these days. So just recently we had compared zapak’s and C2w’s attempt at video virals and also analysed the impact that...
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Zapak & c2w.com using Social Media Effectively for AV Virals

by | posted: February 11, 2008
With TV ad rates soaring, it becomes almost impossible for start ups or other SME’s with minimal ad budgets to advertise on television and really leverage contextual views. Thus, for companies who...
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ICICI Prudential helps Beta No. 1

by | posted: December 20, 2007
Viral Ads are the flavor of the day. Webchutney has been making some pretty interesting virals of late. Today I came across this new one for ICICI Prudential. Themed on the bllywood movies of 1970’s...
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Capital 18 picks up a substantial stake in Webchutney

by | posted: November 22, 2007
      We have written about this before. Digital advertising companies have proved that they are effective in marketing. The traditional media has begun to take note lately. After the...
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Attack of the Germosaurus! – Colgate goes viral for Oral Health month!

by | posted: October 29, 2007
Colgate is celebrating Oral Health Month this October and to get the message out to the youth it has chosen the new media and now popular viral marketing tactic. Colgate has launched a microsite on attackofthegermosaurus.com...
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CoolHotmail Launches Cool Viral!

by | posted: October 25, 2007
CoolHotmail.com which we have covered here has been pretty aggressive with its marketing and have been all over Tv as well. Now Coolhotmail has also launched a viral for attracting more user signups to...
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Timesjobs launches Rate your boss viral campaign on Bosses Day!

by | posted: October 17, 2007
Yesterday was Bosses Day! Which like other special days like mothers day, fathers day, friendships day etc meant that you needed to communicate more and be nice to your boss! Leveraging this day and the...
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