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There have been a plethora of virals launched recently and in my view the bollywood hook is being overused in these virals and a lack of innovation in concept is seen in some. This is an attempt to review three online virals separate the men from the boys and label them the good, the bad [...]

Makaan.com a part of the People Interactive (that owns Shaadi, Fropper, Mauj, and of course Makaan) is apparently working on another viral marketing activity. Just heard from reliable sources at People Interactive that Makaan is doing a viral similar to the one it launched in March this year.
 
We had criticized the earlier viral for its clichéd [...]

On Saturday evening I had gone for my music rehearsals (yes, we’re recording – hopefully I can use the Internet to leverage my music), when a personal experience manifested itself in the form of a beautiful insight.
 
I own a MacBook and whenever I use it in Public – in India it generates some [...]

We normally don’t take a look at offline Viral Marketing Campaigns on WATBlog but this one seemed too good to resist.
 
 
I was in Andheri (Mumbai) the other day on my way to the SMEI Summit. I was waiting at a signal (Mumbai Traffic – ugh) and to my surprise a young boy, about 17 years of age [...]

Here’s the Pulsar Mania video:

http://www.youtube.com/watch?v=wBqpQySKwcI

Uploaded on YouTube on the 6th of March it already commands 36,000+ views.
It’s been uploaded by many other users and those videos command another 30,000 views.
5 pages of comments at xBhp.com , 40+ comments at 2wheelsindia.com and it’s also got a great response even in international biking communities.
Though this [...]

We have been tracking the online viral space for quite long now and I have come to the conclusion that most viral makers have fallen in the trap of me too virals! (if there weren’t enough me too web 2.0 stuff already). I came to know about this new viral by Makaan.com the real estate [...]

Its seems like online virals are spreading faster than offline virals these days. So just recently we had compared zapak’s and C2w’s attempt at video virals and also analysed the impact that these virals created. Now it seems two other companies have jumped onto the bandwagon of spreading viral fever. Its SimplyMarry and YelloJobs.
 
SimplyMarry Spreads [...]

With TV ad rates soaring, it becomes almost impossible for start ups or other SME’s with minimal ad budgets to advertise on television and really leverage contextual views. Thus, for companies who have an audience online, social media can be effectively used to reach out to individuals and target them with brand messages that [...]

Viral Ads are the flavor of the day. Webchutney has been making some pretty interesting virals of late. Today I came across this new one for ICICI Prudential. Themed on the bllywood movies of 1970’s it has an animated Mr. Bachchan look alike talking to a doctor about his ill mother. The doctor than prescribes [...]

 
 
We have written about this before. Digital advertising companies have proved that they are effective in marketing. The traditional media has begun to take note lately. After the WPP’s acquisition of Quasar Media, now comes the news of Capital 18 acquiring a stake in WebChutney. Capital 18 is the venture capital arm of Network 18. [...]

Colgate is celebrating Oral Health Month this October and to get the message out to the youth it has chosen the new media and now popular viral marketing tactic. Colgate has launched a microsite on attackofthegermosaurus.com where it shows that germs are destroying the earth (think Godzilla type creature destroying the earth!). Basically a futuristic [...]

CoolHotmail.com which we have covered here has been pretty aggressive with its marketing and have been all over Tv as well.
Now Coolhotmail has also launched a viral for attracting more user signups to its unique domain ids. This time the viral shows two bikers who are competing against each other and are very aggressive and [...]

Yesterday was Bosses Day! Which like other special days like mothers day, fathers day, friendships day etc meant that you needed to communicate more and be nice to your boss! Leveraging this day and the possibilities associated with it Tribal DDB has launched an interesting viral campaign at www.bossmeter.net for its client Timesjobs.com!
Even earlier we have admired [...]

Simply had to share this video with all of you:

If you are not laughing yet – See it again and this time with SUBTITLES.
The video which I’ve embedded has around 41,000 comments! And everyone here at office here still haven’t stopped laughing. Some of the comments:
"I WANT WHAT SHE [...]

It’s difficult these days to grab the attention of the online folks…unless of course you use the right social media strategy. One needs something which is cool, wacky and actually engages the audience…
The Mentos Intern was launched sometime in June and is still going strong.
So what is the Mentos Intern? Well it’s [...]