You are browsing the archives of video advertising.

Well the slowdown seems to be a time for Google to build alternative revenue streams so yesterday we broke the story about them working on a new premium ad platform for orkut and today we are blogging about the fact that Google has introduced sponsored ads model (much like google search) into Youtube (http://ads.youtube.com).

Youtube which [...]

Recently BigAdda tied up with Jivox a video advertising platform to both power and monetize its videos. And as promised we got in touch with Jivox Managing Director Naren Nachiappan to know more on the strategy behind the tie ups, the revenue shares and on the future of online video advertising in India.

Q) How do [...]

This is just in: BigAdda.com Reliance ADAG backed social network has tied up with Jivox the video advertising platform which recently recieved 10.7 million $’s in funding will power both the video technology on Bigadda as well as the ad serving and monetizaton of videos via its Jivox’s Premium Video Network. After the addition of [...]

Rajshri.com has changed its positioning and the current design and layout makes it look like an ad driven free to view video site. Though the pay to download model is still being pursued by Rajshri the current revenues indicate that till now only advertising has worked for them as 95% of their revenues come via [...]

Google will soon tie up with Seth MacFarlane, creator of “Family Guy”, to create original content, to be distributed through its AdSense advertising platform. “Family Guy” is a popular animated sitcom which airs on Fox network in the United States.

Monsoon Ads an aggregator of online display and contextual advertising for India announced the launch of its online video advertising and aggregation platform. Monsoon Ads has also announced an agreement to power online advertising on Eros International’s newly launched on-demand platform that embraces the advertising supported model.
 
Harsh Nagpal, Director of Monsoon Ads stated, “Our advertising [...]