Archive for video advertising
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Vdopia Raises $4 Million From Nexus Venture Partners, Appoints New CEO
Its raining on Indian deal street as VC investments have started to see uptick. In a latest move Vdopia has secured $4 million in series-A funding from Nexus Venture Partners. Last year there were rumors about nexus chipping in the money but it was never confirmed.
The funding is amid different monetization tie-ups garnered by Vdopia in recent [...]
Komli Ties Up With Artivision – To Work With Ogilvy On Online Video Monetization
Komli Media an ad network which has constantly been in the news for various tie ups and initiatives. Recently we had covered its foray into video advertising. Komli has now partnered with Artivision to introduce advertising solutions for online video content publishers in the Indian market.
One of the first clients for this alliance would be [...]
Komli launches Video Ad Network – Video Ad Network Challenges In India
Advertising networks based in India are clearly on an expansion spree as they are trying to enable online advertising through varied channels. Komli, being no different has launched an Online Video advertising network to enable advertisers to place video banner ads through its partner sites.
In the first phase of launch Komli would only [...]
Are Video Advertising Pushing More Conversions Than Other Advertising?
The question is straightforward, are videos performing better than other advertising online which include banners and text ads and all the new stuff that is happening. On the face of it there are a lot of impediments that video content faces online evident from our own existing experiences in India. However, there are some interesting numbers that we have been noting that suggests that videos might in fact be faring better than other media.
Vdopia To Power Video Ads On Tubaah & NDTV Profit
Vdopia the video ad network will now power video advertising on Tubaah.com, NDTV’s recently launched video portal and on NDTV profit.com, NDTV’s business news site. With this announcement Vdopia would now be powering 8 of NDTV’s vertical portals including Tubaah.com, NDTV Profit, NDTV Cricket, NDTV 24X7, NDTV India, Metro Nation, NDTV Travel.com and NDTV Good [...]
Google Launches Sponsored Ads Model For Youtube – The World’s No.2 Search Engine
Well the slowdown seems to be a time for Google to build alternative revenue streams so yesterday we broke the story about them working on a new premium ad platform for orkut and today we are blogging about the fact that Google has introduced sponsored ads model (much like google search) into Youtube (http://ads.youtube.com).
Youtube which [...]
Jivox MD Naren Nachiappan Tells All about BigAdda Tieup, Revenue Share in Video Ads & Future of Video Advertising
Recently BigAdda tied up with Jivox a video advertising platform to both power and monetize its videos. And as promised we got in touch with Jivox Managing Director Naren Nachiappan to know more on the strategy behind the tie ups, the revenue shares and on the future of online video advertising in India.
Q) How do [...]
BigAdda.com Partners With Jivox For Video Technology & Ad Platform To Power & Monetize Videos
This is just in: BigAdda.com Reliance ADAG backed social network has tied up with Jivox the video advertising platform which recently recieved 10.7 million $’s in funding will power both the video technology on Bigadda as well as the ad serving and monetizaton of videos via its Jivox’s Premium Video Network. After the addition of [...]
“95% Of Our Current Revenues Come From Advertising” – Gurmeet Singh, CEO – Rajshri Media
Rajshri.com has changed its positioning and the current design and layout makes it look like an ad driven free to view video site. Though the pay to download model is still being pursued by Rajshri the current revenues indicate that till now only advertising has worked for them as 95% of their revenues come via [...]
Google Trying Hands At Video Ads With Help From The Creator of “Family Guy”
Google will soon tie up with Seth MacFarlane, creator of “Family Guy”, to create original content, to be distributed through its AdSense advertising platform. “Family Guy” is a popular animated sitcom which airs on Fox network in the United States.
Monsoon Ads Launches Online Video Advertising and Aggregation Platform for India Strikes Deal with Eros International
Monsoon Ads an aggregator of online display and contextual advertising for India announced the launch of its online video advertising and aggregation platform. Monsoon Ads has also announced an agreement to power online advertising on Eros International’s newly launched on-demand platform that embraces the advertising supported model.
Harsh Nagpal, Director of Monsoon Ads stated, “Our advertising [...]