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Well the slowdown seems to be a time for Google to build alternative revenue streams so yesterday we broke the story about them working on a new premium ad platform for orkut and today we are blogging about the fact that Google has introduced sponsored ads model (much like google search) into Youtube (http://ads.youtube.com).

Youtube which [...]

Recently BigAdda tied up with Jivox a video advertising platform to both power and monetize its videos. And as promised we got in touch with Jivox Managing Director Naren Nachiappan to know more on the strategy behind the tie ups, the revenue shares and on the future of online video advertising in India.

Q) How do [...]

After the 1st session on standards and norms and 2nd session on performance vs branding the third session was centred around video adverising online and whether it needs to be taken seriously. Again most of the speakers came from a video advertising background and hence most of the session was pro video advertising. Would have [...]

Google will soon tie up with Seth MacFarlane, creator of “Family Guy”, to create original content, to be distributed through its AdSense advertising platform. “Family Guy” is a popular animated sitcom which airs on Fox network in the United States.

Jivox is a newly launched do it yourself online video advertising solutions company that recently raised 2.7 million dollars in the US from Opus Capital. As per international reviews Jivox offers “tools to create online video ads, including templates and a library of still images, video clips and music and then target customers through a [...]

WATShow is back and this time we are doing something different. We are showcasing a startup founder instead of the bigwigs of the industry. This week we are in conversation with Nautanki.tv founder on the issues concerning online video its monetisation, mobile video and whether or not like facebook they plan to have an application [...]

 Google has finally implemented Ads in YouTube videos – and by the looks of it, it’s very well done. They’ve implemented an inline ad (perhaps using some flash), that appears near the bottom of the video. Clicking on it – it plays the video ad in a layer on top of the clip you are [...]