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Well the just launched vertical ad network NetworkPlay has pulled off a major deal in just the few months that it has been around. NetworkPlay has struck an exclusive deal with GawkerMedia which owns sites like Defamer (Hollywood lifestyle/entertainment), Jezebel (celebrity, sex and fashion gossip), Gizmodo (gadgets), Lifehacker (software and productivity), Jalopnik (car enthusiasts), Kotaku [...]

The company thats leading the vertical ad network foray is none other than Goose Fish Media Ventures (which was started by the Webchutney Founder Sidharth Rao). The two ad networks that have been launched are GoSinbad.com - A Travel Ad Network and DivaNation.in a women centric ad network.