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When you have a 60% market share of a rapidly increasing mobile handset market in India, what else can you ask for? Well, more. And for Nokia that’s the Mobile VAS, another rapidly growing market. In India.
It was almost one year back, when Nokia announced. Described as an integrated services platform Ovi was a platform [...]

The August event of Mobile Monday Mumbai was held yesterday to discuss the consultation paper released by The Telecom Regulatory Authority of India (TRAI) on mobile value added services (VAS) recently. WATBlog was at the event to see what the esteemed panelists had to say about TRAI’s recommendation on regulating and licensing mobile value added services and other services to be provided via 3G and Next Generation Network (NGN).

Airtel has been trying to increase the share of its VAS services. Its Airtel Live service, which offers a host of VAS features, is quite a hit with its subscribers. Now, Airtel has tied up with Nokia to embed the Airtel Live icon in its handsets.

Currently, India is the second largest market for ZTE products after homeland China. ZTE also claims that India is the most strategic market destination for them, outside China. It plans to further recruit more than 500 engineers in 2008. ZTE India has also revealed its Contract Revenue for the year 2007, which apparently has already crossed $800 million.The company now plans to achieve an annual turnover of $1 billion from all its operations in the country, up from the current figure of $750 million.

Through this post, we can possibly try and deal with some of the issues plaguing Mobile Operators in India, possibly get an insight into why they are looking to go Global. This may also lend some ideas as to why Mobile VAS providers are not getting what they think should be more than their fair [...]

That Richard Branson’s Virgin group had plans to enter India was knows for a while now. The entry is announced now. Virgin will be entering India in collaboration with Tata Teleservices. Virgin will be using its brand name. And Tata will be providing the infrastructure.
 
Globally, Virgin Mobile is a Mobile Virtual Network Operator (MVNO). What [...]

I once heard someone from one of the big research businesses saying “media content providers are more interested about fame – I doubt they are keen on distribution”. Well things are changing (or at least partially).
 
 
Penguin, Asia’s biggest English language publisher has tied up with Mobifusion, who is a Mobile VAS provider and distributor. The [...]

M Commerce is at a very early stage. Its about purchase and sale of goods and services through the mobile with the use of a financial institution. Purchase and sale of VAS content cannot be classified as M – Commerce.
 
 
The different areas that come under M – Commerce
 
 
a) Travel and Ticketing – convenience is [...]

Rajat Barjatiya, the brother of Sooraj Barjatiya has launched what is arguably India’s first mobile TV Soap.
 
 
“I hate to use the term first. I would rather say that we are among the first to make a serious attempt at doing this. We have produced a 90 episode series, with three minutes per episode, and [...]

ESPN Star Sports has recently introduced Star Sports Mobile, a mobile content service that is similar to Mobile ESPN that was launched across multiple markets in Asia Pacific in May 2006. The service works on WAP and can be downloaded from espnstar.com.
 
The content that ESPN – Star distributes will mainly revolve around the football clubs [...]

The music industry is taking a big hit as the number of physical purchases are decreasing rapidly. The mobile music industry is picking up steam in India. Indians have purchased music more on mobile phones than any other method of purchasing music in the first three months of 2007 and is expected to reach 9 [...]

Nokia Siemens Networks today announced a global cooperation agreement with OnMobile for the integration and marketing of OnMobile’s ring back tone solution.Ring Back Tones (RBTs) are tunes people hear between the time they call a user and the call is answered. Downloadable ring back tones (RBTs) are becoming increasingly popular. Instead of hearing the traditional [...]