DisneyUTV has entered into a strategic partnership with EA Mobile, wherein they shall hereon become the official distributors for all major EA games in India.The deal should see a huge surge in the quality of gaming experience in India. However, one must note the deal allows only the distribution of mobile games. DisneyUTV has now become one of the biggest game deployment firms with this move, as they...

UTV Indiagames has launched an official version of the IPL Season 5 game. Titled, ‘IPL Cricket Fever’, the game will feature all of the 9 teams. The company has reportedly spent close to US$ 1 Million (Rs. 5 Crores) on the game development. How will the monetization be achieved? The basic version of the game is free, however an upgraded & advanced version can be availed on a monthly subscription...

India’s game development company UTV IndiaGames has just surpassed 50 Million downloads of its games on the Nokia Store. UTV IndiaGames is riding high on the success of its recently launched game based on Bollywood film Ra.One titled Ra.One Genesis which achieved 1 million downloads for the last three months. While cricket themed games like CricketT20 Fever, DLF IPL T20 Fever have collectively crossed...

Online gaming or social gaming is gaining in popularity in India. The reason for this, to a great extent, is Facebook and games like Farmville and Angry Birds. Gaming content has become part of mainstream entertainment content. In USA, most highly-rated movies, with a premise which can give birth to a video game, are turned into games for the various gaming platforms, both offline and online. Bollywood...

IndiaGames the online and mobile gaming company has tied up with Opera Mini Browser for mobile gaming and have added a shortcut button called ‘Speed Dial’. The ‘Speed Dial’ button is incorporated in the homepage which arises when the user access the browser. The browser automatically directs the user towards IndiaGames WAP portal to view and download games. Games in various...

When it rains, it pours. Just a few hours ago we wrote about Disney XD shows coming to Apalya’s platform. Now UTV Indiagames and Zenga TV have announced that they are entering a long term strategic association for mobile video services. They said that as part of the agreement the two will partner to deploy live and archived TV/video content which will include formats ranging from TV shows, movies,...

In November, we wrote about Apalya’s deal with Discovery Networks that saw 5 apps come to Apalya’s Mobile TV platform. Now it has partnered with Multi Screen Media (MSM) to bring Sony Entertainment Television and SAB TV to its mobile TV application – MiMobi.TV. There is also a possibility that MSM may bring out its own Mobile TV apps in the future. Nitesh Kripalani, Sony Entertainment...

Now YOU can play Kaun Banega Crorepati too! All you need is a mobile phone to convert your ordinary seat into the ‘hot seat’. UTV Indiagames and Multi-Screen Media(MSM) have collaborated in an effort to bring the 4th edition of the game show into the palm of your hands, quite literally. Just like its silver screen cousin the mobile version has 13 questions of progressive difficulty with...

“Freemium will be the new Premium” – These were the words by Mr. Vishal Gondal, Founder & CEO, UTV Indiagames during the Conference on Digital Media By CII. This was a very interesting and true statement considering that there seems to be a tussle between paid and free marketing models in today’s competitive digital world. Slideshare have bolstered Mr. Gondal’s statement...

The first session at the Conference on Digital Media by CII focused on monetizing digital opportunities for broadcasters and movie studios in the highly competitive broadcasting space. Advertisement management, broadcast management technologies, air time sales, with the help of IT and upcoming technologies will be used for protecting the content and restricting piracy. But will this monetizing by the...