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After a relatively long Siesta, WATShow decided to WAKE UP! This week, we bring to you Mr. Sanjay Trehan, the head of NDTV Convergence.
  
We asked Mr. Tehan a Couple of Questions Related To:
-       NDTV’s Online Video Strategy
-       User Generated Content Strategy
-       The Next Step for NDTVJobs.com
-       How can Users Contribute to the NDTV News Portal?
 
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We wrote about Dhingana way back in 2006 – they have just launched a spruced up version of their Social Network based on music.
 
They have the basic profile page, which gets updated automatically when you listen to some music. So for example if someone comes to your page, that person can see all the songs that you have [...]

We recently caught up with Mr. Sanjay Trehan, the CEO of NDTV Convergence. We asked him a few hard hitting, in your face kind of questions (which we think Mr. Trehan ducked under) – you decide.
Incidentally NDTV is one of the key participants of the New Media Congress to be held in Delhi in a couple of [...]

Give the power to the people.. that’s the new mantra online.
Travel guru a popular online travel portal has generated 6,000 user reviews of 2,000 hotels across the country.  Users while looking up hotels on the website can read reviews written by actual users which helps to take better decisions while booking hotels.
Travelguru was India ’s [...]

Well you read it right! The title is true.. An innovative marketing exercise by BPL Mobile plans to do just that. BPL Mobile had launched an offline campaign ’get in the loop’ a couple of months back which is a part of its rebranding exercise. Now BPL Mobile seems to have extended this offline campaign online by asking [...]

NYT: The power of internet has forced Cadbury’s to relaunch a choclate bar. Cadbury Schweppes is relaunching a chocolate bar called Wispa, after nearly 14,000 people joined “bring back Wispa” groups on Facebook, signed online pettions,posted videos ads on youtube. A video is posted below.

The popular choclate bar was discontinued by Cadbury four years ago [...]

Let’s take a step back to the internet history of youth centric websites in India. It’s pretty gloomy in Mumbai these days – mainly cos’ of the monsoons…so yesterday while sipping some garam chai near office, we got a little nostalgic. So thought of digging up some old stuff.
I was an active member in 3 [...]

Media and entertainment executives see the growing ability and eagerness of individuals to create their own content as one of the biggest threats to their business, according to results of a survey released today by Accenture
more on the survey at accenture.com
"Traditional, established content providers will have to adapt and develop new business models in [...]

“The first review of our latest Pulsar was on our table within three hours of its launch in Chennai thanks to bloggers,” Bajaj Auto VP (marketing-two wheelers) S Sridhar told ET
Being an avid biker myself and a blogger to some extent – I never did doubt the influence which review-blogs can have on potential bike [...]