2009 can be termed as the year of the rise of the ad networks. This year many new ad networks were launched as well as some big deals were cracked in the adnetwork space. There was a lot of money via funding pumped into this space as well. Then by the end of the year international players too jumped into the Indian adnetwork scene. The main players in this segment are Komli, Ozone Media, Tyroo By SITG,...

Fox Interactive which is the digital arm of News Corp has launched its online ad network in India called .FoxNetworks. The company has roped in Pooja Puri who recently quit hindustan times as national director, sales. Ad networks are a dime a dozen (check list below) in the Indian market and a consolidation or shut down news of networks is waiting to happen given the market downturn and reluctance...

LinkedIn is soon to launch its own adnetwork ofcourse in collaboration with ad network Collective Media (which targets high-end media sites) reports Techcrunch. This isn’t the first time a large publisher in the US has gone into launching its own ad network. Recently even technorati had launched its own ad network for blogs in the US. Whats interesting is that as soon as a publisher sees good...

Tyroo Media has launched a unique Premium Gaming to be a part of its inventory bouquet. So it’s basically a syndicated gaming platform that advertisers can exploit. The inventory includes big names of gaming fraternity like Miniclip.com, UltimateArcade.com, Cheatcodes.com etc, and targets an age-group of 13-25 years having high speed broadband connections and good spending power. The ads will be...

WATShow is Back! This week we catch up with Prashant Mehta – VP and Head of the Advertiser and Partner Group for Emerging Markets at Yahoo!   Prashant was in India to launch Yahoo! Search Marketing recently and we caught up with him to ask him about a couple of things:   Yahoo! recently acquired a stake in Tyroo. How does the New Search Marketing Platform, and the Tyroo Network synergize?   How...

‘Ad Networks’ a term that thats been around since advertising hit the internet big time as far as revenues are concerned. There have been models like adbrite (marketplace) and kontera (in-text) and ofcourse the google publisher network which have made google the billion dollar giant that it is currently.     India caught on to the ad network buzz around 2005-06 when the likes...

Komli has cracked the deal of its life as an ad network. Ebay India the ecommerce auctions giant has roped in komli to sell ad space on its site.  In the US, eBay has a tie-up with Yahoo to sell text and graphical ad inventory on its US site, eBay.com. Currently Ebay’s Indian site also uses Google and other ad networks as well. According to Akshay Garg, business head, Komli, “This is an...

The Indian online advertisng space is up for some hot action. We have blogged about Komli receiving $7 million in funding from investment firm Nexus Capital and co-investors Draper Fisher Jurvetson (DFJ) and Helion Ventures.   Komli has clients such as naukri.com, MakeMyTrip.com and Times Group. The Komli Performance Network and the Komli Premium Network are the services by Komli that help the...

        We have recently blogged about how lower cost (even free!) for internet access by telcos may boost the Internet adoption in India. Kiosks are another idea which can really help the mass adoption of the Internet.   Local trains are the de facto mode of transport in Mumbai. And queue for a Mumbai Local ticket can run into hundreds of metres. But now, the travelers can...

    Online advertising has risen in the past few years. Reach and inexpensiveness are by far the two most dominating factors that have contributed to the growth of online advertising. Online advertising can also be interactive. A user can click on the ad that he likes. This also gives the advertisers a way to measure the success rate of this online advertising campaign. Starting from the...