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Yahoo Saying “Alvida” To India… Dumps Its Stake In Tyroo, Callezee

by | posted: October 21, 2011
Right on the heels of dumping stake in Bharatmatrimony, Yahoo is all set to bid its farewell to its Joint Ventures in India.  Yahoo India has just announced that it is moving out of strategic investments...
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Slideshare Partners With Tyroo For Ad Monetization

by | posted: March 7, 2011
There is a saying “If you are good at something then stick to it.. Outsource the rest!”. This seems to be true for advertising led monetization of the web as well. Slideshare which is a globally...
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Tyroo And MediaMind Partner To Launch New Ad Format – VooDoo

by | posted: January 31, 2011
Ad Network Tyroo, and provider of digital advertising campaign management solutions, MediaMind recently announced a partnership. They also launched a new ad format – VooDoo. This format looks to...
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Monsoon Ads And Times Audience Network Tie Up – Digital Video Advertising Grows

by | posted: August 31, 2010
Digital video marketing is growing leaps and bounds and as a testimonial to this Times Audience Network (TAN), the digital arm of Times Group has tied up with Monsoon Ads Pvt. Ltd., an online advertising...
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Tyroo On A Tie Up Spree – Partners Yatra & IndiaInfoline

by | posted: February 23, 2010
Tyroo the ad network from the SITG group which was invested in by Yahoo has been on a tie up spree off late. Tyroo has tied up with Yatra to exclusively promote and sell Designated Advertising Space on...
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Smile Interactive Initiates Incubation Centre For Digital Startups

by | posted: January 16, 2009
SITG the company behind digital agency Quasar and startups like Tyroo and Zoomtra has initiated an incubation centre in Gurgaon. Smile always has been in the business of incubation and this move just takes...
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Recap 2008: Online Ad Networks In India

by | posted: January 5, 2009
2009 can be termed as the year of the rise of the ad networks. This year many new ad networks were launched as well as some big deals were cracked in the adnetwork space. There was a lot of money via funding...
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NewsCorp Launches .FoxNetworks.. One more to over a Dozen Ad Networks in India

by | posted: November 26, 2008
Fox Interactive which is the digital arm of News Corp has launched its online ad network in India called .FoxNetworks. The company has roped in Pooja Puri who recently quit hindustan times as national...
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Why Are Publishers Creating Their Own Ad Networks? And Which Publishers In India Can Join The AdNetwork Game?

by | posted: September 15, 2008
LinkedIn is soon to launch its own adnetwork ofcourse in collaboration with ad network Collective Media (which targets high-end media sites) reports Techcrunch. This isn’t the first time a large...
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Tyroo Expands Ad Network – Launches Premium Gaming Channel

by | posted: May 21, 2008
Tyroo Media has launched a unique Premium Gaming to be a part of its inventory bouquet. So it’s basically a syndicated gaming platform that advertisers can exploit. The inventory includes big names...
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Exclusive WATShow with Prashant Mehta from Yahoo! on Yahoo Search Marketing, The Tyroo Investment & Microsoft Deal After Effects

by | posted: May 21, 2008
WATShow is Back! This week we catch up with Prashant Mehta – VP and Head of the Advertiser and Partner Group for Emerging Markets at Yahoo!   Prashant was in India to launch Yahoo! Search Marketing recently...
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Ad Networks Mushrooming All Over.. What does this mean for Publishers, Advertisers & Users?

by | posted: May 10, 2008
‘Ad Networks’ a term that thats been around since advertising hit the internet big time as far as revenues are concerned. There have been models like adbrite (marketplace) and kontera (in-text)...
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Komli To Sell Banners on EBay! More Ad Networks To Crop Up..

by | posted: April 3, 2008
Komli has cracked the deal of its life as an ad network. Ebay India the ecommerce auctions giant has roped in komli to sell ad space on its site.  In the US, eBay has a tie-up with Yahoo to sell text...
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Online Advertising Space Hotting Up

by | posted: January 10, 2008
The Indian online advertisng space is up for some hot action. We have blogged about Komli receiving $7 million in funding from investment firm Nexus Capital and co-investors Draper Fisher Jurvetson (DFJ)...
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The Ubiquitous Internet : Kiosks

by | posted: December 6, 2007
        We have recently blogged about how lower cost (even free!) for internet access by telcos may boost the Internet adoption in India. Kiosks are another idea which can really...
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Online Advertising – The Biggies Clash

by | posted: November 14, 2007
    Online advertising has risen in the past few years. Reach and inexpensiveness are by far the two most dominating factors that have contributed to the growth of online advertising. Online...
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