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LinkedIn is soon to launch its own adnetwork ofcourse in collaboration with ad network Collective Media (which targets high-end media sites) reports Techcrunch. This isn’t the first time a large publisher in the US has gone into launching its own ad network. Recently even technorati had launched its own ad network for blogs in the [...]

Tyroo Media has launched a unique Premium Gaming to be a part of its inventory bouquet. So it’s basically a syndicated gaming platform that advertisers can exploit. The inventory includes big names of gaming fraternity like Miniclip.com, UltimateArcade.com, Cheatcodes.com etc, and targets an age-group of 13-25 years having high speed broadband connections and good spending [...]

WATShow is Back! This week we catch up with Prashant Mehta - VP and Head of the Advertiser and Partner Group for Emerging Markets at Yahoo!
 
Prashant was in India to launch Yahoo! Search Marketing recently and we caught up with him to ask him about a couple of things:
 
Yahoo! recently acquired a stake in Tyroo. How does the New [...]

‘Ad Networks’ a term that thats been around since advertising hit the internet big time as far as revenues are concerned. There have been models like adbrite (marketplace) and kontera (in-text) and ofcourse the google publisher network which have made google the billion dollar giant that it is currently.
 
 
India caught on to the ad network [...]

Komli has cracked the deal of its life as an ad network. Ebay India the ecommerce auctions giant has roped in komli to sell ad space on its site.  In the US, eBay has a tie-up with Yahoo to sell text and graphical ad inventory on its US site, eBay.com. Currently Ebay’s Indian site also [...]

The Indian online advertisng space is up for some hot action. We have blogged about Komli receiving $7 million in funding from investment firm Nexus Capital and co-investors Draper Fisher Jurvetson (DFJ) and Helion Ventures.
 
Komli has clients such as naukri.com, MakeMyTrip.com and Times Group. The Komli Performance Network and the Komli Premium Network are [...]

 
 
We have recently blogged about how lower cost (even free!) for internet access by telcos may boost the Internet adoption in India. Kiosks are another idea which can really help the mass adoption of the Internet.
 
Local trains are the de facto mode of transport in Mumbai. And queue for a Mumbai Local ticket can run [...]

Online advertising has risen in the past few years. Reach and inexpensiveness are by far the two most dominating factors that have contributed to the growth of online advertising. Online advertising can also be interactive. A user can click on the ad that he likes. This also gives the advertisers a way to measure the [...]

Well you read it first here! I just dug up this when i bumped into this company blog by adchakra.net which looked like an upcoming ad network with services for both publishers and advertisers. On digging a little deeper I realised that this ad network is actually owned by Percept Knorigin the recently launched agency [...]

Microsoft announced plans to acquire online advertising exchange AdECN - its latest move in an aggressive strategy to build out its advertising platform.
Although the financial terms of the deal haven’t been disclosed, "all of the shareholders are extremely, extremely happy with the deal and acquisition price," Henry Wong, an AdECN board member and lead investor [...]

WATBlog recently wrote about Yahoo buying stake in Tyroo. We spoke to Harish Bahl, Founder and CEO of Smile Interactive Technologies group, the umbrella under which Tyroo exists. Here are his thoughts on the deal, Its benefits and Tyroo’s future.
Q)What Initiated the deal? What benefits will Tyroo and Yahoo gain out of this deal.?There was [...]

Yahoo search marketing was launched in india in september 2006. This was the first attempt into contextual ads by Yahoo in India. Though i must say after giving Yahoo search marketing a test drive last year i felt the Internet giant was way behind Google’s adwords when it came to search marketing technology and usability [...]

Hi to all Our Readers, as tomorrow the entire team of WATBlog will be attending the  Blog camp Pune (bloggers meet) we would be blogging LIVE from the venue.
HUNGAMA Wins  at the Meffy
We had recently blogged about hungama mobile being nominated in two award categories - Best content  for its Kingfisher Mobile Calender and Best Marketing [...]