Google has been using offline media like newspapers, TV and billboards to promote its web browser Chrome amongst Indian audiences. To make people realize that almost all of their daily activities on PCs...

      After being the software outsource superpower, superstardom seems like the next thing on the Indian youth’s mind. The plethora of reality shows that the nation has been witnessing...

We had blogged about the phenomenal rise in spends by Online Players on Offline advertising (particularly TV) in the first half of 2007. This was reported by the Adex India Report. Now as a followup to...

Now a days we talk about Online Ad Spending to overtake Newspaper Advertising by 2011 and that everyone is shifting online, what we are missing out is the Offline spend by Online companies . According...

On August 7th we blogged about BigAdda’s TV Ad campaign and how this was going to impact their Alexa rank and graph… “The Alexa Graph will be on its way up. Their current rank in India...

Im sure you must have heard of fropper.com expecially if you were a radio listener as they has many radio ads that were targetted at getting the youth to sign up on their site. At that time fropper.com...

Just yesterday i wrote about the Internet advertising on TV and how recruitment portals or more commonly known as jobsites formed 31% of the total advertising exposure to Internet portals on television...