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After being the software outsource superpower, superstardom seems like the next thing on the Indian youth’s mind. The plethora of reality shows that the nation has been witnessing for the past few years only supports this. Now AOL is cashing on with this feeling of the youth with its “Bano TV Star” TV Commercial campaign. [...]

We had blogged about the phenomenal rise in spends by Online Players on Offline advertising (particularly TV) in the first half of 2007. This was reported by the Adex India Report. Now as a followup to that report JuxtConsult has come up with another report on Tv Ad effectiveness for online players using its latest [...]

Now a days we talk about Online Ad Spending to overtake Newspaper Advertising by 2011 and that everyone is shifting online, what we are missing out is the Offline spend by Online companies .

According to this article TV advertising of the Internet portals registered a growth of 190 % [...]

On August 7th we blogged about BigAdda’s TV Ad campaign and how this was going to impact their Alexa rank and graph…
“The Alexa Graph will be on its way up. Their current rank in India seems to be 763. Would expect them to be in the top 200…”
Well that’s exactly what has happened:
August 5:
August [...]

Im sure you must have heard of fropper.com expecially if you were a radio listener as they has many radio ads that were targetted at getting the youth to sign up on their site. At that time fropper.com was primarily dating and that also paid dating. So in the name of networking you could do [...]

Just yesterday i wrote about the Internet advertising on TV and how recruitment portals or more commonly known as jobsites formed 31% of the total advertising exposure to Internet portals on television in the first half of 2006.
Now it appears is that 31% is bound to increase as Jobstreet the jobsite which is promoted by [...]