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Tie ups are the flavour of the season here are two updates on interesting tie ups in the digital space:
Reliance Money & Apna Loan in Content Tie up
As per this tie up content on the Easy Loan, EMI Calculators and FAQ sections on the Reliance Money website will be provided and powered exclusively by Apnaloan.com. [...]

 
Apnaloan.com was in the news about looking to raise 15 million $ in further funding from the likes of ChrysCapital, Intel Capital and Sequoia Capital India its earlier investor according to the The Economic Times report last year. The company is in a space where it competes with the likes of LoanRaja.com, Deal4Loans.com and LoanWala.com [...]

Tieups Tieups Tieups! Three times for the three tieups I’ll be covering in this post .. Well as they say “if you can’t do it yourself then.. Tieup!” That seems to be the golden mantra being followed in the Indian internet space these days. In just a span of a week there are three noteworthy tieups for three differnet internet portals.

In the WAT (Web, Advertising and Technology) Space it seems to be a phase of tieups where companies are trying to build core value by partnering with others. This is especially being seen in the travel space. Lets look at two such tieups which happened recently:
 
Makemytrip Ties Up with IBM Daksh To Outsource Contact Centre [...]

Yahoo has always been aggressive on the mobile front and we have covered their initiatives on this front before as well. Not too long ago they had announced the launch of Onesearch a search service for mobiles. Now it seems they are getting aggressive with their distribution for the same.
 
 Inorder to reach out to a [...]

NDTV Convergence strategy has been very clear since last year. Its looking at tieups as a way to add new web services into its portfolio. So if in 2006 it tied up with yellojobs.com to power NDTVJobs.com (which tieup was later ended in 2007) now NDTV has tied up with Ammas.com to launch NDTV Answers. [...]

There are two tie up news this week both concerning Sify Technologies.
 
Sify ties up with Yatra.com 
 
In the first one Sify has tied up with Yatra.com to provide on counter payment through sify cafes (im assuming) for yatra’s air tickets. Consumers can book all domestic airlines tickets with instant confirmations, hotels and resorts by paying cash over the [...]

The Hindu Business Line: MTV has joined hands with travel portal Travelguru to launch MTV Backpack Holidays. MTV Backpack Holidays features custom-made adventure-travel packages for the youth, and will be available across Mumbai, Delhi and Bangalore.
 
Hrishikesh and Haridwar near Delhi, Kihim and Karjat near Mumbai and Antargange and Rangaswamy Hills near Bangalore are among [...]

Its a great time to be a part of Naukri group because not only its the first website company to file for an IPO but now it has got an exclusive tie up with US jobs giant Careerbuilder.com and India’s print media company Infomedia India. 
As part of the tie-up with Infomedia, Naukri.com will power content in [...]