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Tyroo On A Tie Up Spree - Partners Yatra & IndiaInfoline

Tyroo On A Tie Up Spree – Partners Yatra & IndiaInfoline

Tyroo the ad network from the SITG group which was invested in by Yahoo has been on a tie up spree off late. Tyroo has tied up with Yatra to exclusively promote and sell Designated Advertising Space on Yatra.com. Makemytrip too had tied up with another ad network in Networkplay to sell their ad inventory.

It [...]

Yatra Ties Up With Yahoo! India & Renews Contract With IRCTC

Yatra Ties Up With Yahoo! India & Renews Contract With IRCTC

Yatra.com the travel portal has started the new year with two alliances. One of them being new and one being renewed from previous years. Yatra has signed a strategic deal with Yahoo India which involves advertising space on Yahoo’s India website. As a part of this deal, Yatra.com will be featured as the recommended travel [...]

Mobile Roundup: Sbi - Eko, Reliance Mobile USSD Game & Virtual Sim Rural

Mobile Roundup: Sbi – Eko, Reliance Mobile USSD Game & Virtual Sim Rural

The mobile space is buzzing with activity as more tie ups, innovations and new launches come to the fore. Here are some of them that were in the news lately:
SBI Launches Mini Savings Account With Eko
State Bank of India and Eko Aspire Foundation have tied up to launch a product that aims at financial inclusion [...]

Your Status Will Now Be Binged: Microsoft to Tie Up With Facebook and Twitter to Index Status Updates

Your Status Will Now Be Binged: Microsoft to Tie Up With Facebook and Twitter to Index Status Updates

350 million users and billions of real time updates, that’s what Microsoft is looking to tap into through deals with Facebook and Twitter. According to All Things Digital, Microsoft will announce separate nonexclusive deals today with both Facebook and Twitter to integrate their real-time feed of status updates into the Bing search service. ATD fittingly called this a one-two punch.

Tie-up – HT Asks Laila, “Let’s Co-Brand!”

Tie-up – HT Asks Laila, “Let’s Co-Brand!”

AskLaila one of India’s local information search engine ties up with HindustanTimes.com to enhance their reach to more audience. The tie-up is to form a co-branded city information microsite which will enable users to search for local services and event information across 12 Indian cities. This page also has an option that takes you directly to HT’s homepage, [...]

MTN Ties Up With IMIMobile For Content – Win Win Deal?

MTN the african telecom giant which has been in the news lately for dropping the deal with Bharti on the merger between the two companies has now tied up with India based IMIMobile to address the growing demand for content in emerging markets.

MTN has  access to 21 telecom markets and this tie up will provide them globally [...]

Samsung And DoCoMo Enter Tie-Up To Launch Android Handset ‘Galaxy’ In India

Samsung’s foray into Android operating system begins in India with a tie-up with the TATAs. Today, Samsung announced its partnership with Tata Teleservices to launch the Android handset, ‘Galaxy’ in India under this exclusive tie-up. Accordingly, Tata DoCoMo will offer its subscribers who purchase Samsung Galaxy(i7500) a monthly free download of 500 MB for six months.
Samsung Galaxy [...]

Qeep Enters Mobile Advertising Partnership With ZestADZ, Desimartini Integrates HT City Content

Qeep Enters Mobile Advertising Partnership With ZestADZ, Desimartini Integrates HT City Content

Qeep enters mobile advertising partnership with ZestADZ
Qeep, a mobile based social network has announced an advertising partnership with ZestADZ. Qeep currently owns and develops mobile based app for its network. The mobi social network currently has 2 million users with 25 per cent Q-o-Q growth.

The partnership would allow ZestADZ to [...]

The Gen-Next Social Applications - Are You Working On One?

The Gen-Next Social Applications – Are You Working On One?

There have been talks about various companies designing new social applications for its consumers. There have been various posts on the web talking about the changes in social media marketing in the future with the help of social applications and tools. If you are the smart dude, times are ripe for you to look into [...]

TieUps Update: BigFlix – MChek / Cricinfo – Snaptu

Mobile tie ups seems to be the flavour of the day! Two web companies have tied up with two mobile companies for two very different reasons. Here is is a low down on their respective tie ups.
BigFlix ties up with MChek for mobile payments

BIGFlix.com the online- offline movie rental company has tied up with with [...]

Tie Up Updates: PayMate-StanChart & BigAdda-Delhi Daredevils

Tie Up Updates: PayMate-StanChart & BigAdda-Delhi Daredevils

Ever since RBI doubled the cap it had on mobile banking transaction, the mobile pay space has seen some buzz and activity. Last week a new partnership was etched between Standard Chartered and Paymate for providing mobile banking solutions for the former’s customers. The solutions include utility bill payments, mobile recharges, movie & flight tickets, online purchases & retail shopping at over 13,000 PayMate accredited merchants.

Tie Ups Updates: Motorola – Pressmart / RCom – Flytext

India has over 347 million mobile customers and the growth story still continues. Increasingly more companies are eyeing this space as the leverage it offers with the presence per se is huge and revenues they offer are big too and that is the reason the news/tieups on mobile and VAS just will not stop coming.
Motorola [...]

Tie Up Updates: NDTV – Quikr / Bharatmatrimony – Itz

There are atleast 2-3 tie up announcements each week these days. A sign that companies are focusing on core competencies and partnering wherever they can. This week we look at two such tie ups.
NDTV ties up with Quikr for NDTVClassifieds.com
NDTV Convergence and Quikr.com, backed by Matrix Partners India and invested in by eBay Inc., have [...]

Cleartrip ties up with Itzcash - Alternative payment systems finding more takers.

Cleartrip ties up with Itzcash – Alternative payment systems finding more takers.

Cleartrip recently tied up with Itz cash to provide customers with a wide variety of payment options. This is certainly inline with cleartrip policy of providing more payment options to their customers as they just a month ago  started accepting debit cards and international cards which is said to have boosted their sales by 10% [...]

Tieups Update: Moviemart - HDFC and Indiatimes - Flora2000

Tieups Update: Moviemart – HDFC and Indiatimes – Flora2000

Moviemart has tied up with HDFC bank to provide benefits of upto 50% discount  to the bank’s credit card users.
The discounts would range as follows:
10%off on monthly, 20% on quarterly, 30% on half yearly and 50% discount on yearly subscriptions.
Updates on Moviemart:
They recently tied up with leading logistics company TNT to improve their logistics strength.
They [...]