BigFlix has signed a strategic partnership with IndiaCast Media. The Reliance Entertainment-owned, movie-on-demand service will now have streaming rights to some of the recently released movies from the stables of Viacom18 Motion Pictures and Colors. IndiaCast Media is an interesting Joint Venture between TV18 and Viacom18, which acts as an aggregator of movie as well as televised content. Popular...

Olacabs, a 2 year old startup which provides car rentals and point-to-point cab services, has announced a tie-up with MakeMyTrip, one of India’s biggest online travel booking solutions. The tie-up will provide MakeMyTrip customers with options to book Olacabs on a point-to-point destination basis in Mumbai, Bangalore and the Delhi-NCR region. This setup will result in considerable savings for users...

Indian music streaming platform, Dhingana has signed a deal with a US based music label called Pretty Lights Music, TechCircle reports. This deal will see music from the label being made available on Dhingana for Indian users. This represents a new strategy by the popular streaming platform which has been seeing some good growth in the country. Pretty Lights is the stage name of Derek Vincent Smith...

Metacafe, video entertainment engine have partnered with Vdopia to connect leading brand advertisers with it’s audiences.  Metacafe’s have 46 million users worldwide with 5 million active users from India. As a result of this tie-up Vdopia is said to take charge of Metacafe’s online video and media inventory in India.  Metacafe showcases movies and video, video games, sports, ...

Videocon Ties Up With Atom We have previously told you about Atom Tech (a mobile payments and m-commerce solution provider) tie-ups on two different occasions, the ISKON – Atom tie-up and then it’s tie-up with Makemytrip & RCom to take payments to the mobile world. Now its the turn of Videocon to take the services of Atom Tech to launch a mobile-based recharge facility for all its...

We spoke about car portals tying up with other companies that can bring them traction to their business, for instance MeriCAR.com who recently launched SMS alerts had tied up with SPEED helpline. This time in news it is CarWale.com who has partnered with AOL India to form a co-brand called AOL Autos. AOL Autos promises attractive content on CarWale.com that can draw attention of existing customers...

Telugu director and producer, Teja is in news for his tie-up with Vodafone for his upcoming movies. The casting will be majorly done via mobile. Aspirants can register for the contest using their Andhra Pradesh Vodafone number. To diversify the options, candidates can register through voice, SMS or on a WAP page. So call it a zealous fusion or an estimated thought, popular director, Teja has hosted...

The Indian Social Investing space finally seems to be attracting attention in general. IIM Lucknow based Credence Capital appears to be adapting itself to Web 2.0’s new environment by recently tying up with Stockezy. The tie-up would be for providing Investing advice through weekly and fortnightly newsletters to Stockezy members. The newsletters will explain market insights and discuss trading...

The Rs. 3,465 crore Skin care market in India is seeing some action now. HUL, which has a basket of  brands like Fair & Lovely, Ponds, Vaseline and Lakme, owns about 47.8% of the market is now targeting the online population of India to promote its brands .Recently the company announced the launch of “Confidence challenge” (Vaselinebodyvibe.zapak.com) for its age old brand Vaseline (launched...

The digital world heard some buzz in the tie ups section recently. And it interestingly ranged from mobile to a web publisher to a digital agency. Here’s a small round up giving with the noteworthy points. Virgin Mobile and Nimbuzz Tie up The partnership essentially brings Virgin’s brand closer to its conusmers through an instant messaging solution. Vchatter – the multi brand WAP...