A New Delivery Platform for your TV Soaps (Hold on – Not so Fast)

Rajat Barjatiya, the brother of Sooraj Barjatiya has launched what is arguably India’s first mobile TV Soap.     “I hate to use the term first. I would rather say that we are among the first to...
4 comments

The Future of Mobile VAS in India. The Consumer, the Market, and the Possibly Happy Marriage between Content and Distribution?

ESPN Star Sports has recently introduced Star Sports Mobile, a mobile content service that is similar to Mobile ESPN that was launched across multiple markets in Asia Pacific in May 2006. The service works...
10 comments