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The assumption is that India CAN be a technology leader.
 
Historically, India in the last 10 years has been an innovator.
 
 
Take the iPhone as an example. At the launch of the iPhone, Steve Jobs showed the audience that the iPhone flips the picture from portrait to landscape mode automatically. This was shown in India in 1999. [...]

Yesterday we dealt with the idea of a Value Proposition and went deeper into the idea of ‘generic benefits’ that consumers experience (something that was floated in Part 1).
 
 
Today I am going to try and give you a closer look at Innovation and whether it should be branded. I will possibly try and outline where innovations [...]