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Twupdates – Tata Sky Launches Twitter Enabled Banner Advertising, Forbes Interviews Ravi Bajaj on Twitter and Yahoo Integrates Twitter to Search
Twitter trends apart, Twitter itself was sort of trending in our news feeds here today, with as many as four or five news stories on it. The following three provided an interesting mix of news on Twitter being used in third party marketing moves. They also in a way shed light on how Twitter (and perhaps similar social media products) might begin to get integrated in advertising and marketing efforts in future.
Will You Access Facebook On Your TV Sets Whilst Your Family Is Around?
There was a time when people used to call it an ‘idiot box‘ and then came the time during the Gulf War when they were glued to their couch watching CNN news to get live updates from the war zone for the very first time. Now is a slightly different story with all the terrorism [...]
TRAI May Regulate DTH Interactive Content
Telecom regulatory authority of India ( TRAI ) is looking into the recommendations to regulate tariffs for interactive, active and value added services on Direct to home (DTH ) services . Trai is in discussion with the DTH operators , broadcasters , cable operators and consumers to decide whether these services should be considered as [...]
At IAMAI Digital Entertainment – Digital TV Panel
The second session at the IAMAI Digital Entertainment Conference revolved around Entertainment from 10 feet i.e. Digital TV.
The panelists for this session were
Vikram Kaushik – MD – Tata Sky
Sujata Dev – CEO Time Broadband
Preeti Desai – VP Marketing & Strategic Alliances
Saurabh Kanwar – Vice President Content and Communication, Channel V
Panel Moderator – Govindrj Ethiraj, Editor-in-Chief, [...]
Updated : Tata Sky Ties Up with Sony & Fox – Also allows Consumers to order Movies on Seventymm.com
Tata Sky plans to stay on top of the competition by riding the same tie-ups train. Apparently, Tata Sky has now planned to tie up with Sony Pictures and Fox News Corp for content in order to enhance its pay-per-view portfolio. The tie-up entitles Tata Sky to receive content such as movies and telecast of special events through their channels.
Bharti Launches DTH In Gurgaon: Uses Superior Technology Than Tata Sky And Dish TV
Bharti has been testing 3G services in India for a while now. Now, Bharti is testing the DTH services in Gurgaon, reports Business Standard. Bharti Telemedia is the brand under which the company will be providing the service
24X7 guru.com ties up with Tata Sky
The 24X7 guru.com has joined hands with Tata Sky to provide content for Active Learning. Active Learning is an educational quiz that covers various topics like Maths, Science and GK for the age of 7-11 years.
“The questions can be easily navigated with the help of remote and the children are also provided with correct answer [...]