In the WAT (Web, Advertising and Technology) Space it seems to be a phase of tieups where companies are trying to build core value by partnering with others. This is especially being seen in the travel...

  That Richard Branson’s Virgin group had plans to enter India was knows for a while now. The entry is announced now. Virgin will be entering India in collaboration with Tata Teleservices. Virgin...

These days I have been hearing a lot about the educational portals and their new features. The educational standard in India is improving. India-UK virtual grad school was an initiative towards the educational...

Years ago, I watched the Shah Rukh Khan starrer, Baadshah. Media now addresses SRK by this name, which, now you know, started by this movie. But I’m not going to blog about that. Yes, I know you would...

Yes! You read it right! And im hoping these isn’t a *terms and conditions apply for this one! Or it isnt a PR/Communication faux pas.. So heres the whole story.. Tata Teleservices which owns...

Tata Indicom have launched a mobile advertising programme in partnership with Mast Mobile Media. This would enable distribution of interactive ads in Tata Zone brew applications. These ads are currently...

  Tata Indicom have launched Mobile Internet Radio, offering live streaming radio-casts in English, Hindi, Telegu, Tamil and other international languages with MP3 quality sound. They have teamed...

Definitely inspired by the recent success of the Mentos Helpline as well as the Clinic All Clear Make Your Moves campaigh, Tata Indicom has come up with IPMNS – Institute of Poor Mobile Network...