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Tata Indicom now allows all prepaid customers to access its ‘i-choose’ platform.
 
Customers can enter their mobile numbers, select a recharge amount and pay via their credit cards for instant top ups.
 
 
 
We also have news that 2 firms have now been given licenses to sell recharge vouchers across India across brands. So in effect you will [...]

In the WAT (Web, Advertising and Technology) Space it seems to be a phase of tieups where companies are trying to build core value by partnering with others. This is especially being seen in the travel space. Lets look at two such tieups which happened recently:
 
Makemytrip Ties Up with IBM Daksh To Outsource Contact Centre [...]

That Richard Branson’s Virgin group had plans to enter India was knows for a while now. The entry is announced now. Virgin will be entering India in collaboration with Tata Teleservices. Virgin will be using its brand name. And Tata will be providing the infrastructure.
 
Globally, Virgin Mobile is a Mobile Virtual Network Operator (MVNO). What [...]

These days I have been hearing a lot about the educational portals and their new features. The educational standard in India is improving. India-UK virtual grad school was an initiative towards the educational system in India. Later on Tata Indicom, IITs, Mumbai Universities followed the suite. Now, Hundred Percentile Education Private Limited have announced IIT [...]

Years ago, I watched the Shah Rukh Khan starrer, Baadshah. Media now addresses SRK by this name, which, now you know, started by this movie. But I’m not going to blog about that. Yes, I know you would have preferred that any day. But, what the hell, this is Web-Advertising-Technology. See, no mention of [...]

Yes! You read it right! And im hoping these isn’t a *terms and conditions apply for this one! Or it isnt a PR/Communication faux pas.. So heres the whole story.. Tata Teleservices which owns the brand tata indicom has launched a mobile internet enabled phone along with mobile manufacturer Samsung. Now before you make a face [...]

Tata Indicom have launched a mobile advertising programme in partnership with Mast Mobile Media. This would enable distribution of interactive ads in Tata Zone brew applications. These ads are currently being served in the downloadable music, ringtone, wallpaper etc app.
They would support ‘click-to’ actions which include interactive voting, free downloads, coupons, SMS and call…
This [...]

 
Tata Indicom have launched Mobile Internet Radio, offering live streaming radio-casts in English, Hindi, Telegu, Tamil and other international languages with MP3 quality sound.
They have teamed up has teamed with 41 global international and local radio stations. The service brings together content from major international music, news and sports and Indian radio stations, including Bloomberg, [...]

Definitely inspired by the recent success of the Mentos Helpline as well as the Clinic All Clear Make Your Moves campaigh, Tata Indicom has come up with IPMNS – Institute of Poor Mobile Network Syndrome!

Quite well done. You wouldn’t guess it was a Tata Indicom thing at the first go – unless of course [...]