Symantec has unveiled the findings of two surveys, the ‘Symantec State of Mobility Survey 2013’ which focuses on key trends in the enterprise mobile space and the ‘Norton Cybercrime Report 2012’ which talks about the key trends in the consumer mobile space. Both the surveys are India-centric.  ‘Symantec State of Mobility Survey 2013’ This survey focuses on Indian businesses and their...

ApnaCircle.com is a social media platform for professionals. Business, career and networking are the three pillars on which this social media site is built. In the recent past, ApnaCircle.com, which was founded by Mr. Yogesh Bansal and which is now a Viadeo Group Company, revamped its user-interface to enable easy navigation.  It also launched a Blackberry app last year so as to woo the executive...

If you think the market has been hit by recession, then you need to specify which market. Because, if the findings of the Sulekha Report for luxury property sales are anything to go by then recession is but a meaningless term when it comes to real estate! Sulekha.com, an e-commerce platform that offers classified ads, bikes & mobile deals and that started off as a yellow pages site, had launched...

We spent a major part of the last quarter of 2012 telling you how and why Facebook is getting things wrong. Be it random policy changes, the launch of forced features like video ads in newsfeeds, the launch and mandatory implementation of the Timeline feature or the changes in privacy settings – change has been the only constant as far as Facebook offerings are concerned. Having had enough of these...

Online Ads have become a very common occurrence. In fact, all of our online sessions are strewn with some form of advertisements. While some are in the face & intrusive, others are subtle & come along as text & banners. While many of us would think of advertising as an unavoidable eye-sore, a new survey by online market research company Ipsos has offered an interesting public opinion about...

Marketers are always looking at ways to engage with people; to get the attention of potential customers and to retain the interest of loyal ones. This content comes in various forms and across multiple platforms – be it on social media (facebook, pinterest, twitter, youtube, etc.), or e-mailers or website articles, so on. The need for marketers and brands to connect with the audience is pertinent...

GTI Capital, a Venture Capital firm has invested Rs. 2.8 Crores (US$ 0.5 Million) in online feedback company WebEngage. Founded in 2010 by Mumbai-based Webklipper Technologies, WebEngage offers ‘Customer Engagement Tools’ for E-commerce companies. That is, the company is responsible for developing, creating & implementing online surveys especially for online web businesses. These feedback...

Norton, an online software security company which specialises in antivirus software, has recently conducted a survey among Indians that sheds light our mobile phone usage habits, the importance given to securing personal information and their level of understanding about mobile security. The survey revealed that 72% of the Indian population possesses at least one mobile phone which is less than the...

According to a recent survey, LinkedIn is the most frequently chosen online destination where recruiters tap into to find qualified candidates for their company. Jobvite, a recruiting software and applicant tracking provider recently concluded a survey which reveals a whopping 93% of those asked, stated they used LinkedIn as a regular talent-pool to source professionals for their requirement. LinkedIn...

It is observed that when it comes to the business, people are reluctant to trust Facebook which have a very wide spread appeal. A recent survey has revealed that though users readily interact on the website, when it comes to clicking on the ads or even buying the virtual goods, many are unwilling to do so. This lack of trust on the displayed ads is a serious threat to Facebook as advertisements...