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Sunsilkgangofgirls is possibly the oldest brand site to be existing in the Indian digital space. Also in its own way it kind of initiated the web 2.0 brand site revolution and was a sort of case study to a lot of advertisers. We have questioned the impact of such a heavy offline marketing on a [...]

The first time we came across this site was when they sponsored a quiz called IQ, organized by IMS (MBA entrance coaching) as online partners for the event. It was a national quiz held across 24 cities for under-graduate students in January this year.
Scootygals.com had a perfect opportunity to market themselves and reach out to [...]

We recently blogged about the SpillUrDil campaign by Cornetto and have decided to come out with an India Advertising 2.0 series, where we will review what traditional companies are doing in the online space. I’ll be adding my 2 cents here and there…t
In this post we’ll look at the online initiatives taken by HLL. [...]