Recently Tyroo media came out with a report (download report here) in which it stated that branding/virals/communities can be the way Social Networks can be leveraged by Advertisers and even social networks can make some money. Now for branding to happen its important that both brands and social networks come forward. This post attempts at putting forth the social networks point of view on “How...

I happened to be reading a book on Rural India a few days back and an interesting point was raised by one of the authors with respect to a consumer dichotomy that exists between urban India and Rural India. One needs to keep in mind that consumers in rural India are extremely different with respect to their tastes, preferences etc. when compared to Urban consumers. The author mentioned SEC, Occupation,...

Well just read this news here… I had seen Bharatstudent.com around 2 months back myself and at that time to me atleast the USP of this site wasn’t completely evident! Recently a fellow WATblogger called me asking whether "BharatStudent.com had raised funding?" I said "I haven’t heard anything of that sort.. Why do you ask?" He said "I am seeing TV ads by them!". Well...