Archive for social media
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Yahoo Installs 3D Icon Near Bengaluru Airport: Return Of Outdoor Advertising?
Yahoo! has decided to go the old way of promoting itself via outdoor advertising. It recently installed 12-meter-long, larger than life 3D Yahoo! icon made out of ACP (aluminium composite panel) just near to the Bengaluru International Airport. The icon is not just a piece of metal, a simulation software was used to [...]
IPL Teams Look Up To The Web As Second Life!
The Indian Premier League (IPL) has already won many hearts and made a huge fan following among all cricket lovers. This is not all. It has also given a platform for budding cricketers to showcase their skills and thanks to IPL some players have left their country to play full-time in the IPL. And as [...]
How Does Your Brand’s Online Resume Read?
In my opinion, as a brand you not only need to fit into this idea of tribal team well but also assume a leadership role. Successful brands of the future will be those with a niche but large fan following, and their brand equity the cumulative influence of their tribe members.
Say this and you suddenly are looking at a brand like a potential hire.
Yahoo – Twitter Integration To Happen Soon.. Yahoo Meme Future? India Impact?
Yahoo seems on a tie up spree with anyone who isn’t a part of the google or microsoft clan. So if it partnered with Facebook earlier and Dailymotion after that now its the time to tweet it up with twitter.
LA Times reports that Yahoo and twitter have signed up for twitter to be integrated in [...]
Will Content Discovery Make way for Product Discovery Engines?
It wasn’t more than a year back that I wrote people come online for information. That that’s why Google, social networks and social bookmarks are popular because they constant feed people with information. Content discovery tools to me where the biggest asset of the Internet and the biggest bet to money on it.
However, of late [...]
Nobel Peace Prize 2010 Award To The Internet?
The Nobel Peace Prize is undoubtedly one of the most reputed international awards. Over the past few years, it’s been awarded to a lot of people and organizations. I was hitherto under the impression that the Nobel Peace Prize was intended for individuals and for organizations. In the past, various arms of the UN (ILO, [...]
Are Indian IT Companies Failing in Social Media & New Web?
Social Media has now become a de facto platform for launching new products and services. Social Media makes feedback for your products and services happen in a more lively manner. If you are quite active on Facebook or hob-nob with Twitter you must have stumbled upon Facebook pages and twitter profiles of various US based [...]
6 Hours A Day Spent On Social Networking Globally! What About India?
Social Networking has become such an essential part of people’s lives that it seems difficult to imagine how people actually managed to keep in touch without the Facebook poke or that once-in-a-while @ tweet. It should come as no surprise that social networking is on the rise and is growing at a phenomenal rate. What [...]
Hari Sadu 2.0 says – ‘Bubbye Recession’
The New Ad of Hari Sadu is Back and it surely points towards the fact that naukri’s or jobs are back in the Indian market.
Going into the history, Hari Sadu advert was launched in 2006 by Naukri.com and it was an instant hit. No one could ever forget the ‘H’ for ‘Hitler, ‘A’ for ‘Arrogant’, [...]
‘Anti-Social Media’ – Has The Rebel Movement Begun?
All you Digital Media enthusiasts and Social Media catalysts won’t be impressed by seeing the title of My First Post in 2010. True, this is a ridiculous term, ‘Anti-Social Media‘, but the bigger truth is that it looms large over our head as a concept or a practice which can create a rebel wave amongst [...]
Iraqi Government On YouTube – It’s 26/11, Where Is The Indian Government?
After the American invasion of Iraq, there have been talks about the attacks on Baghdad being illegal. ‘The Independent’, UK revealed the discussion between the British and US officials two years before the invasion with an idea to remove their dictator. Then after Saddam Hussein was captured, the whole drama about his life sentence kept [...]
HR and Marketing Shake Hands and Decide to Merge in the Newly Social and Digital Media
Digital media and social media in particular by powering people’s need for self expression is creating momentous changes in the way both brands as well as entire businesses function. And in the process it a business and its brands cease to seem separate. Which then suggests that the partners of a brand (usually consumers) and partners of a business (usually employees) cease to seem separate.
Twitter To Launch Paid Accounts From Next Year – Will It Affect The Current Social Media Scene?
Many social networks are finding ways to monetize their services so as to justify their soaring valuations. Twitter is a similar case in hand as after touching a record valuation it is doing everything possible to monetize its service without attracting ire from its users.
Paid accounts seems to be one area where Twitter [...]
How to Create Buzz Through Social Media?
This post, based on my small understanding and on what I have read and learned through the past 3 years on the social media circle, goes out to the brand, its agency and many other brands perhaps who want to build buzz or the cooler word of mouth through social media.
Ballsmedia JUSTPROUD About Their New Fashion Initiative – Can They Survive?
One of the most prominent social networking sites in the world, Twitter once started blending two discrete forms of entities to create added value to their users. Aggregating Twitter and politics, they formed Politweets which played a vital role in the US Elections 2008 which further turned out to be a healthy revenue model and [...]