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Traditional media players are launching social networks and its interesting to note how many have actually done that..

1. Times Group - iTimes.com
2. HTMedia - Desimartini.com (Acquired)
3. Jam Magazine - ClubJam.jammag.com
4. Meow Fm - Meowfm.ning.com

Read on to know more..

Social Media has come to party in the last couple of years in a big way in India. With funding, acquisitions and tieups happening all over the social media scene in last two years as far as India is concerned. And the trend to do tieups with social media sites to build brand leverage just [...]

Search Marketing contributes to 8% of all ad spends in the UK. In the US, the number is at 2%.
 
 
In India, the figure for search engine marketing is Rs. 600 crores for Indian Company Spends + Spends Abroad + Abroad Companies Spend in India.
 
 
What is Search Engine Marketing?
 
Sponsored Links and Results come under [...]

An International Study that revolving around teens recently conducted by PEW Internet says this:
 
Girls Blog More than Boys.
 
Girls Post more Photos than Boys.
 
Boys post more Videos than Girls. (Almost twice as Many)
 
 
 
The %’s are given on the PEW Report. I doubt these statistics are very relevant for an Indian context primarily because the Socio Cultural differences. (To get [...]

Social Media Marketing seems to be on the rise in the west where products are being evangelised through conversation channels like social networks, blogs , wiki’s podcasts and video sharing sites as well. OneupWeb an integrated marketing solutions company has come up with a report which tracks 10 top products in the US and how they [...]

Keen on Social Media Marketing? Or have no clue what’s it all about? Want to know how to reach out to people on Social Networks?
Here’s a report on social networking, commissioned by Fox Interactive Media, titled,"Never Ending Friending: A journey into social networking."
The main sections of the report are:
- The Evolving World of Social Networking;
- [...]

Have you heard of Silky Kumar? If not, then switch to MTV and Silky’s song – Scent of Desire is being played almost every 20 mins!
So what? It’s just another wannabe pop star singing some thrash? Well that’s what Hindustan Lever would want you to believe for some time before they unveil the ‘Scent [...]

Well this question may seem absurd to most as i have seen people having an issue with even understanding what web 2.0 is forget actually having a web 2.0 strategy in place to leverage the power of community, collaboration and collective expertise to bring great results for one’s business.

So lets simplify the question.. into many questions..

Does [...]