1st International Social Media Awards – Are You Submitting Your Work?

by | posted: June 23, 2010
Social Media is BIG! And social media is Global! There has also been an array of work done in social media across the world. Be it good, bad and sometimes ugly. Inorder to judge and award the best among...
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Infosys Ventures Into Social Media Marketing – Launches iEngage

by | posted: June 22, 2010
You know a sector is hot when the countries largest IT company ventures into it. That is exactly what has happened in the case of social media in India. Infosys the mammoth IT services company has launched...
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The Social Media Herd Syndrome – Will We Kill The Golden Goose?

by | posted: May 24, 2010
Nothing succeeds like Success and also nothing is followed as much as success is. Its been 4 years (almost) since I started blogging and almost 3 since I started advising brands and corporates on social...
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Social Media Workshop Delhi (Gurgaon) – 22nd May

by | posted: May 6, 2010
Its time to be Social Savvy! WATConsult and IAMAI present to you a one day workshop on Social Media & its best practices! To all marketers & advertisers, communication & PR professionals, journalists,...
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Average Internet User Visits Social Networking Sites 13 Times A Month – Comscore

by | posted: April 7, 2010
Comscore has released a report that measure social networking engagement across countries in Asia Pacific (excluding china). The statistics make for interesting reading. Check the chart below which...
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The State of Indian Premiere League (IPL 3) on Social Media in 2010

by | posted: March 23, 2010
Guest Post By Sahil Shah (Cross Posted from Socialtrakr) The Indian Premiere League right from its existence since 2008 has managed to attract eye balls.  From cricket to entertainment the hoopla has...
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Social Media Evolution In India 2005-2010

by | posted: March 22, 2010
Last saturday I gave a presentation at the Social Media Club in Mumbai on ‘Social Media Evolution in India 2005-2010′. I spoke about the growth of social media and also the future as we see...
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Building A Social Media Brand Community

by | posted: February 22, 2010
The other interesting sessions in the Digital Vidya bootcamp included “SMM Application: community building”. Here are some insights from the same. Why one would want to build a community? The...
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The Social Media Marketing Framework

by | posted: February 22, 2010
We attended the SMM bootcamp organised by Digital Vidya at Gurgaon and learnt the following: The typical approach followed by the organizations in Social Media Marketing,which is 1.Identify Social Media...
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Brand Positioning Online In The Age Of Consumer Driven Media

by | posted: October 26, 2009
I landed up on a blog post about advertising and communications, about how they are different from one another and their overall impact on brand positioning. In essence the post revolved around the idea...
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Postrank Releases API: Create Your Own AdAge Like Powerlist Now

by | posted: October 6, 2009
Readwriteweb reports that conversations measurement tool Postrank has launched new blog tracking tools to track engagement. PostRank has released two Application Programming Interfaces (APIs) that will...
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Social Media – Attracting Brand Campaigns. Is it Working?

by | posted: October 5, 2009
Couple of years back not many corporate companies would have even given a thought to how Social Media can benefit them. Times do change, and we must learn from the changes in the web arena; and so Social...
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The Myths Of Social Media And The Truth About Them

by | posted: September 21, 2009
It is a common human psyche that whenever a new thing emerges and explodes in the social circuit, there are lots of opinionated views about the same, and some of them result in myths being born. Social...
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Social Media : A Primer

by | posted: August 5, 2009
The word Social Media is everywhere. You read about it on the internet. You hear it from your friends. You might even get to read about it in the newspaper these days. And since it’s so commonly available...
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Obliging Social Media for the Sake of it Can Kill a Brand

by | posted: August 3, 2009
The problem with buzzwords is that they some time become an excuse used by people to show work. What’s there to be done anyway, you create a social network profile, follow users on Twitter, go comment...
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Social Media Might Never Really Achieve its Potential

by | posted: July 31, 2009
I hope it does, and I hope that’s what everyone who is enthusiastic about this new wave of web democracy is pushing for. However, for social media the speed of its growth is something of a disadvantage...
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