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Unilever Merges Digital With TV To Reach Out To Masses In Asia

by | posted: November 2, 2011
Unilever, multinational FMCG behemoth is increasingly using digital channels along with mainline TV campaigns to make an integrated approach towards consumers in Asia. Speaking to the Asia Media Journal,...
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Top 10 Brands on Facebook in India

by | posted: August 16, 2011
India is number one country in terms of social media website users with more than 32 million users and growing at a rate of 7.36% per month. Considering the mammoth rise, it is grabbing all the attention...
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The State of Social Media in India

by | posted: August 16, 2011
Lets begin with a small but relevant data; India had only 25,000 Internet users back in 1998. Yes, its true. It is difficult to believe the data today keeping in mind the growth India has achieved in the...
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Social Media India Statistics – 45 Million Indians On Social Media By 2012

by | posted: May 11, 2011
Social Media in India is growing by leaps and bounds but till date there was no definitive research that tracked this growth. But now The Nielsen Company conducted in collaboration with AbsolutData a report...
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Invest In Sponsored Stories To Receive Higher CTR For Your Facebook Ad Campaign

by | posted: May 5, 2011
Sponsored stories, the latest display ad format by Facebook, appears to be the dark horse. The race is yet to be over and Sponsored Stories seems to surpass its counterparts. For 10 days, 2 Billion Facebook...
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Is Social Media Bubble Knocking At The Door?

by | posted: March 31, 2011
Warren Buffett, chairman and chief executive officer of Berkshire Hathaway Inc. warned investors on Friday saying “It’s extremely difficult to value social-networking-site companies…Most...
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Event Marketing More Revenue Generating On Facebook Than Twitter!

by | posted: March 18, 2011
In today’s world, social media marketing is probably the best way to promote a brand. Now, if you are an online marketer and comparing various social media channels to gain insight as to which would...
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Is Facebook Part Of Your Online Marketing Plans For 2011?

by | posted: February 21, 2011
Facebook leverages marketing for corporate brands more effectively than Twitter, reveals a group buying startup, ChompOn, after comparing the value of posting on Facebook with its counterpart on Twitter....
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Undisclosed Endorsements On Twitter Could Spell Trouble!

by | posted: January 13, 2011
Twitter has been used as a marketing platform for brands since its inception; also by celebs to connect with their fans. And, the relation between brands and celebs is well known — one pays the other...
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Panel 2 – Social Media For Brands & Businesses @ WATSummit 2011 – A Prelude

by | posted: January 12, 2011
WATSummit is just 2 days away and one of the most awaited panel’s among the 4 panels we are hosting would be the social media panel. It is the buzz word of the digital media space and everything...
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Mckinsey-Nielsen Join Hands For Social Media Marketing – Launch NM Incite

by | posted: September 14, 2010
If there was one indication of how big social media in India can be its this one piece of news that came in today. When a large research company and another large consulting company join hands to venture...
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IAMAI & WATConsult’s Social Media Course – Worth Your Precious Saturdays?

by | posted: July 28, 2010
I am personally tired of hearing the word Social Media. Everywhere you go these days, people including celebrities, companies, and the common man are talking about how important Social Media has become...
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CII Brings Conference On Digital Media To Mumbai – July 30th, 2010

by | posted: July 23, 2010
The Marketing & Entertainment (M&E) industry has been completely transformed thanks to the digital revolution that has taken over the country. First it was the television industry that decided...
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Workshop In Bangalore To Help Increase Social Media Awareness – 31st July

by | posted: July 20, 2010
Social media has taken the world by a storm. Social media utilize web-based technologies to transform and broadcast media monologues into social media dialogues. It has converted content consumers to...
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The Big Fight: Social Media Vs Traditional Media

by | posted: June 25, 2010
A recent survey by Gartner Inc Analysts said that newspapers are faced with declining circulations, falling offline and online revenue, and competition from digital sources, but are failing to capitalize...
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1st International Social Media Awards – Are You Submitting Your Work?

by | posted: June 23, 2010
Social Media is BIG! And social media is Global! There has also been an array of work done in social media across the world. Be it good, bad and sometimes ugly. Inorder to judge and award the best among...
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