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Lodestar Universal did a study to understand the growing power of social media users the world over. The study  profiled users who advocate products and tested other users who listened to their advice against opting for a particular brand or service. This study was done across 29 countries and included 17,000 active Internet users.

The study [...]

More and more social networks are announcing what I would call a social media branding bouquet of products for advertisers. Advertisers who have got used to using the digital medium as a lead and sometimes even a conversion generating medium are now being approached by leading social networks of India with a branding based model.
So [...]

Just received a Tweet from Gautam Ghosh which says that Twitter user Ian Schaffer is auctioning off his Twitter Page for a month for $561 (highest bid received so far).
 
 
Basically he is auctioning off only the visual elements (his face can be replaced by another picture and the background image can be changed). This does not include content (tweets).
 
 
I [...]

A Guest Post by Raghav Soni - Regular Contributor 
 
There is an old saying that when everyone becomes pessimist that’s the time to be an optimist.
 
What really went awry:-
Earlier this year INR touched the level of Rs.39 to a dollar which made many software companies afraid of it because majority of their sales come from [...]

Every advertising professional that you speak to today, is trying to uncover something or the other about Social Media Marketing. For a while now, it has been touted as the ‘next big thing’ in marketing. People have praised it endlessly because of its ability to ‘engage’. It also seems to appear more non intrusive and [...]

On Saturday evening I had gone for my music rehearsals (yes, we’re recording – hopefully I can use the Internet to leverage my music), when a personal experience manifested itself in the form of a beautiful insight.
 
I own a MacBook and whenever I use it in Public – in India it generates some [...]

Offlate I have been noticing a trend where book authors are using social media like blogs, social networks and communities to promote their books. Just a few days back I got an email and then a call from Yogesh Chabbria who is the author of the book Happionaire which he claims is being primarily promoted through his website/blog and bloggers whom he has contacted.

Im sure everyone who is an indian has heard of the Lead India campaign which was heavily marketed and publicized by TimeofIndia group. The direct beneficiary of the lead india campaign was Rajendra Misra the winner of the reality show and an ex internet entrepreneur who scaled and sold off traveljini.com to ICICI Ventures and [...]

MTV Roadies is out with its 5th season and to lure its target audience that is the youth it roped in TribalDDb the agency to create an online property for them. We have written about the kind of work Tribalddb has done earlier with repect to using video online to drive brand positioning.
 
Tribal has [...]

With TV ad rates soaring, it becomes almost impossible for start ups or other SME’s with minimal ad budgets to advertise on television and really leverage contextual views. Thus, for companies who have an audience online, social media can be effectively used to reach out to individuals and target them with brand messages that [...]

Last week we had a team meeting in our office where we discussed a very relevant point: 5 years from now will the world use web 2.0 sites as a traffic generator or as relationship building?
 
 
Here are the office stats : 80% believed in relationship building while the rest believed in other way round.
 
 
I personally [...]

WATShow caught up with Esther Dyson of Edventure Holdings (A Company that  specializes in analyzing the impact of emerging technologies and markets on economies and societies) at the IAMAI Digital Summit in Delhi and asked her the following questions:
How will advertisers target consumers in a relevant Fashion?
How can Mass advertisers talk to audiences in a [...]

Search Marketing contributes to 8% of all ad spends in the UK. In the US, the number is at 2%.
 
 
In India, the figure for search engine marketing is Rs. 600 crores for Indian Company Spends + Spends Abroad + Abroad Companies Spend in India.
 
 
What is Search Engine Marketing?
 
Sponsored Links and Results come under [...]

The previous post in this series dealt with:
 
      4) Anticipation
      5) Compatibility
 
 
Today I’m going to round up this part of the series (don’t worry there’s a lot more to come) by dealing with:
 
6)    Ease of Use
7)    Ease of Trial
8)    Observability of Features
 
 
Ease of Use – Ease of use has primarily a dual benefit. One is the obvious [...]

Not too long ago Mentos had launched a campaign through an interactive site mentoshelpline.com. If you have been a regular watblog reader since the last 6-8 months or so then you would have surely read our rave review of mentoshelpline interactive site. Even internationally mentos has been very innovative in their use of social media. [...]