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Are Indian IT Companies Failing in Social Media & New Web?

Are Indian IT Companies Failing in Social Media & New Web?

Social Media has now become a de facto platform for launching new products and services. Social Media makes feedback for your products and services happen in a more lively manner. If you are quite active on Facebook or hob-nob with Twitter you must have stumbled upon Facebook pages and twitter profiles of various US based [...]

Twitter - The Most Active Platform For Technology Brand Conversations In India

Twitter – The Most Active Platform For Technology Brand Conversations In India

74,452 online conversations pertaining to 96 large technology brands, contained within 423 influential channels were monitored between July and September 2009 – Averaging at one brand mention every two minutes.
Google and Microsoft topped the rankings by way of volume of conversations, securing approximately 20% and 12% of all monitored conversations, respectively.
Yahoo!, Intel and Sony complete [...]

More Good Than Bad About Brands On Social Media - EMarketer Report

More Good Than Bad About Brands On Social Media – EMarketer Report

Social Media the buzz word of today is everywhere. Celebrities and brands alike are hoping onto the social media bandwagon in India. We have blogged about this before. But even though some brands may complain that Social media is a bitching platform where brands are pulled down by consumers and there have been many well [...]

Social Media Revolution - A Video On The Growth Of Social Media

Social Media Revolution – A Video On The Growth Of Social Media

One of our readers (Mandy) sent us this video and we couldn’t help but share it with our readers. The video is probably the best showcase video with interesting statistics on social media. Its created by the author of the upcoming book Socialnomics. Do watch and share your thoughts..

If you enjoyed this post, make sure [...]

Social Media : A Primer

Social Media : A Primer

The word Social Media is everywhere.
You read about it on the internet. You hear it from your friends. You might even get to read about it in the newspaper these days. And since it’s so commonly available everyone considers self as an expert.

Look at Twitter. Every second Twitter follower I get calls himself a “Social [...]

Meow FM Launches Social Network MeriMeow – Is Traditional Media Awakening To The Social Media Opportunity?

Traditional media players are launching social networks and its interesting to note how many have actually done that..

  1. Times Group – iTimes.com
  2. HTMedia – Desimartini.com (Acquired)
  3. Jam Magazine – ClubJam.jammag.com
  4. Meow Fm – Meowfm.ning.com

Read on to know more..

Social Media Branding – A Growing Phenomenon?

Social Media has come to party in the last couple of years in a big way in India. With funding, acquisitions and tieups happening all over the social media scene in last two years as far as India is concerned. And the trend to do tieups with social media sites to build brand leverage just [...]