You are browsing the archives of social media branding.

Traditional media players are launching social networks and its interesting to note how many have actually done that..

1. Times Group - iTimes.com
2. HTMedia - Desimartini.com (Acquired)
3. Jam Magazine - ClubJam.jammag.com
4. Meow Fm - Meowfm.ning.com

Read on to know more..

Recently Tyroo media came out with a report (download report here) in which it stated that branding/virals/communities can be the way Social Networks can be leveraged by Advertisers and even social networks can make some money. Now for branding to happen its important that both brands and socialnetworks come forward. This post attempts at putting forth the social networks point of view on “How Brands Can Leverage Social Networking in India”. We spoke to Kavita Iyer Founder of Minglebox, Siddhartha Roy COO BigAdda and Navin Mittal Business Head Fropper.com on their views.. Read On..

There’s been quite a bit of talk in the international community with respect to Facebook Fan Pages. On one level they are the ideal example of decentralized Social Media Branding.
 
TechCrunch did an interesting post on ‘Can Google Trends Predict the Elections’. Well, if you look at Facebook Pages, then its quite clear that Barrack [...]

Social Media has come to party in the last couple of years in a big way in India. With funding, acquisitions and tieups happening all over the social media scene in last two years as far as India is concerned. And the trend to do tieups with social media sites to build brand leverage just [...]