Zynga Buys NaturalMotion Despite Losses, What’s The Strategy?

Zynga, the once exclusive games supplier to Facebook has laid claim over mobile game and animation firm NaturalMotion. Gaming Company Zynga announced that it was acquiring NaturalMotion for US$ 527 Million. The British company claims to offer ultra–high quality, free–to–play games.  The payment isn’t an all–cash one. Zynga will pay US$ 391 Million in cash and give 39.8 Million shares of...
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Mobile Gaming Will Soon Be A $40 Bn Money Spiner With Freemium Model

It’s no secret that the Mobile Segment is next surefire bet to generate long–term and sustainable revenue. However, entrepreneurs are now diving deep into the ecosystem to determine which sub–segments are more reliable and profitable.Concluded last week, the Techcircle Digital Gaming Forum 2013 offered some interesting insights into the world of Mobile Gaming and how multiple companies are...
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Tough Times Ahead For Zynga

Social Games Company Zynga has apparently fallen on tough times. The company’s latest standing from financial & subscriber point of view appears very bleak.The latest financial results paint a dismal picture about the core & vital stats that define the success of any social media based company. Zynga confirmed that it lost US$ 15.8 Million in revenue & its revenue pot is now worth US$...
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Zynga Launches New Game Called Hidden Shadows

Zynga has launched a new hidden object game which differs from their usual style of simplistic social games. It is called Hidden Shadows and has dark themes along the lines of  mystery and paranormal activities. This is Zynga’s second hidden object game and is developed by their studio here in India.   The game tasks you with cracking the mystery behind strange murders, unearthly spirits and other...
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Yahoo Scoops Up Another Start-up, Buys Gaming Platform PlayerScale

Yahoo has continued its acquisition spree and bought yet another start-up, not big as Tumblr though. In a bid to expand itself in the gaming arena, Yahoo has acquired PlayerScale, which makes software infrastructure for cross-platform gaming. Terms of the deal were not disclosed but PlayerScale will not shut down after the buyout.“Today we acquired PlayerScale. We intend to continue to...
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Zapak Games Surpass 100 Million Downloads On Nokia Store

Zapak has announced that its mobile games have clocked 100 million downloads on the Nokia Store. The mobile gaming division of Reliance Entertainment Digital has reached the 100 million mark from 50,000 in a span of 14 months.The gaming company shared that there were 22 games with over 1 million downloads that included games like Chhota Bheem Racing, Ninja Strike, ICC Cricket World Cup 2011,...
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Zynga Shuts Down 11 Underperforming Game Titles

Zynga shut down 11 games last December because these titles were not doing very well. The company has been facing very serious problems in terms of financials and stock market performance. Besides this, many senior management people have jumped ship leaving the company in a quandary.Zynga used Facebook to rocket ahead a few years back but now things are not very good between both companies and Zynga...
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One97 Liquidates Its Holdings In Social Mobile Gaming Firm – TheMobileGamer

Mobility Fund house One97 has liquidated its stake in Singapore based TheMobileGamer (TMG). The deal comprises of complete reshuffle of shares held by previous stock-holders. The newly issued shares will be equally held (41.08%) by telecom firm SingTel and Japan’s Softbank.TMG is primarily involved in developing mobile gaming software. It publishes social themed mobile games. These are subsequently...
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Naukri.com Goes Back To Hari Sadu; Launches Facebook Game

Naukri.com’s latest social media efforts are being focused on their old ‘Hari Sadu’ Campaign. They have released a new game app on Facebook called ‘The Big Clash’ and has 3 games through which you can defeat (read crush) Hari Sadu. The 3 games are Archery, Boxing and Shooting, which are Olympic games. This is an example of Naukri leveraging the ongoing Olympics to get sports inclined fans...
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Social Gaming Startup HashCube Secures Funding From IAN And Blume Ventures

Game development in India is gaining momentum in terms of the quality of the games produced and the global appeal they have. We have seen how Games2Win’s Parking Frenzy became the most popular game on iTunes. Besides that, Jump Games has also had several hits with their renewed focus on Indian themed mobile games. Social gaming is one aspect which has not yet hit the Indian mainstream in terms of...
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