Comviva Technologies, a mobile applications developer & Value Added Services (M-VAS) provider has taken some concrete steps to ensure mobile service operators can offer robust protection against ‘Mobile Abuse’. Partnering with mobile security & ancillary services provider AdaptiveMobile, the duo will manage an unique & comprehensive network-based web and message content filtering solution. There...

It is a well known fact that Spam Messages are a menace in India. Every day, we are bombarded with SMS’s about new properties for sale, cheap holiday packages to Goa, tuition classes, workshops and everything else that we don’t care for. In fact, people had to resort to installing third party software that worked as SMS Blockers to automatically block the Spam. It reached such a point...

For any corporate, the task of advertising and attaining extensive consumer reach could never have been made easier than the way it is today. That’s right, several SMS services and solutions providing firms like SMS Country Networks Pvt. Ltd, Value First Messaging Pvt. Ltd, etc. send text messages to end-users on behalf of corporate organizations. Thus, these organizations are enabled to convey their...

To be or not to be was the famous saying once upon a time but in today’s mobile era where in unsolicited calls and smses are the norm ‘Do Call’ Or ‘Do Not Call’ seems to be the ensuing debate. It seems Telecom Regulatory Authority of India (TRAI) and the representative of mobile marketers i.e. Mobile Marketing Association and other bodies are at logger heads when it comes...

Recently we blogged about how 160by2 was looking at expanding to the china market. We caught up with the founder of Smscountry – The company behind 160by2 and questioned him about 160by2, sms ads and his plans ahead. Check out the exclusive WATShow below: httpv://www.youtube.com/watch?v=JBMewsmg3cs For sponsorship of WATShow please contact info(at)watblog.com