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Netcore Sent 60 Crore SMSes For BJP During Elections! – Did Intrusive Marketing Hurt BJP?
We were attending IAMAI’s Digital convergence event at Welingkars on Saturday and Abhijit Saxena CEO of Netcore stated a statistic which baffled us. He stated that they had partnered with BJP during the recent elections and sent over 60 crore smses to people!
Wow 60 crore is huge by any standard!
Lets put the economics of this [...]
Mobile Marketing v/s Internet marketing
Mobile marketing will be bigger than online,
There is lot of buzz regarding mobile marketing in India. With more than 200 million (both CDMA and GSM) mobile subscribers as compared to 35 million internet users, definitely mobile marketing offers a wider audience base. Though, in spite of such huge market size available, not many [...]