TRAI Ruling On Pesky SMS Justified: IAMAI

IAMAI
The multiple recent rulings on banning of pesky & unwanted SMS from telemarketers is justified, feels The Internet and Mobile Association of India (IAMAI). Telecom Regulatory Authority of India (TRAI) had come down heavily on such firms that were bending rules to get across marketing SMSes.These telemarketers have long been grossly violating the sanctity & privacy of mobile users. Even when...
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Octane Marketing Announces Free Download Of Their Annual India e-Marketing Report for 2012.

Octane India is the creator of India’s first on-demand multi-channel marketing campaign platform. The company has announced the release of their second annual research report for free on their website. The report is viewable in HTML and PDF formats. Source: Octane.in The report is titled ‘Gearing Up For Growth – India e-Marketing Outlook 2012’ and takes an indepth look at the issues and...
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SMS Marketing Firms Swear To Abide By Rules. End Of Pesky Messages?

sms1111_f
SMS aggregators and marketers have signed a Code of Conduct under the aegis of Internet and Mobile Association of India (IAMAI) to refrain from harassing mobile subscribers who have opted for “Do Not Disturb”.The Code of Conduct designed by IAMAI in association with seven of the largest firms like ACL-wireless; Air2web, Netcore, Pinnacle Teleservices; SMS Gupshup; Unicel technologies; ValueFirst ...
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Facebook Drawing Marketing Money Away From Google And Foursquare?

Facebook doesn’t want to leave anything on the plate for others. The Facebook Places feature was launched not more than five months back, but within such a short period of time, they started outbalancing the so called pros in the arena like Foursquare and Gowalla. That’s what Financial Times points out in their official blog. The blog post reads, “Facebook Places, launched just five months ago,...
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Indians Most Receptive To Mobile Ads : Inmobi Survey

Inmobi, in partnership with comscore has release a report titled – A Global View of Mobile Advertising which reveals unexpectedly high levels of user acceptance of mobile advertising in India. The report is based on a consumer survey of around 3500 users across Indonesia, Thailand, Malaysia, India, and Australia. They were questioned about their comfort and willingness to be served with mobile...
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WATShow With Abhijeet Saxena – CEO – Netcore On Sms Aggregation, Advertising & Growth

We caught up with Abhijeet Saxena of Netcore and questioned him about the SMS aggregation business, sms advertising and its opportunities and challenges and also on the growth for sms aggregators. This and lots more in this exclusive WATShow. httpv://www.youtube.com/watch?v=QbopD7zT0LU If you are interested in sponsoring WATShow then do get in touch with us on info(at)watblog.com
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‘Do Call’ OR ‘Do Not Call’ – Is The Question?

To be or not to be was the famous saying once upon a time but in today’s mobile era where in unsolicited calls and smses are the norm ‘Do Call’ Or ‘Do Not Call’ seems to be the ensuing debate. It seems Telecom Regulatory Authority of India (TRAI) and the representative of mobile marketers i.e. Mobile Marketing Association and other bodies are at logger heads when it comes...
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WATShow With Satya Of SmsCountry – 160by2 On Sms Ads, China Expansion & More

Recently we blogged about how 160by2 was looking at expanding to the china market. We caught up with the founder of Smscountry – The company behind 160by2 and questioned him about 160by2, sms ads and his plans ahead. Check out the exclusive WATShow below: httpv://www.youtube.com/watch?v=JBMewsmg3cs For sponsorship of WATShow please contact info(at)watblog.com
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Netcore Sent 60 Crore SMSes For BJP During Elections! – Did Intrusive Marketing Hurt BJP?

We were attending IAMAI’s Digital convergence event at Welingkars on Saturday and Abhijit Saxena CEO of Netcore stated a statistic which baffled us. He stated that they had partnered with BJP during the recent elections and sent over 60 crore smses to people! Wow 60 crore is huge by any standard!Lets put the economics of this number into perspective: 60 crore smses at even 5 paisa per sms...
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Mobile Marketing v/s Internet marketing

Mobile marketing will be bigger than online,   There is lot of buzz regarding mobile marketing in India. With more than 200 million (both CDMA and GSM) mobile subscribers as compared to 35 million internet users, definitely mobile marketing offers a wider audience base. Though, in spite of such huge market size available, not many media planners are looking mobile as marketing option. Recently,...
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