SMS aggregators and marketers have signed a Code of Conduct under the aegis of Internet and Mobile Association of India (IAMAI) to refrain from harassing mobile subscribers who have opted for “Do Not...

Facebook doesn’t want to leave anything on the plate for others. The Facebook Places feature was launched not more than five months back, but within such a short period of time, they started outbalancing...

Inmobi, in partnership with comscore has release a report titled – A Global View of Mobile Advertising which reveals unexpectedly high levels of user acceptance of mobile advertising in India. The...

We caught up with Abhijeet Saxena of Netcore and questioned him about the SMS aggregation business, sms advertising and its opportunities and challenges and also on the growth for sms aggregators. This...

To be or not to be was the famous saying once upon a time but in today’s mobile era where in unsolicited calls and smses are the norm ‘Do Call’ Or ‘Do Not Call’ seems to be...

Recently we blogged about how 160by2 was looking at expanding to the china market. We caught up with the founder of Smscountry – The company behind 160by2 and questioned him about 160by2, sms ads...

We were attending IAMAI’s Digital convergence event at Welingkars on Saturday and Abhijit Saxena CEO of Netcore stated a statistic which baffled us. He stated that they had partnered with BJP during...

Mobile marketing will be bigger than online,   There is lot of buzz regarding mobile marketing in India. With more than 200 million (both CDMA and GSM) mobile subscribers as compared to 35 million...